Objectives & Key Results (OKRs): Who Does What by How Much?

Objectives & Key Results (OKRs): Who Does What by How Much?

• Live Interactive Workshop, ask us for future dates!
• Available for in-company training request

Learn how to turn strategy into measurable outcomes with the powerful Objectives & Key Results (OKR) framework. This hands-on workshop shows you how to create customer-focused goals that align teams, drive measurable impact, and ensure everyone in your organization is working toward the same outcomes.

Many organizations struggle with OKRs because they treat them as reporting tools instead of drivers of real change. In this interactive workshop, you’ll learn how to write effective OKRs that connect strategy, customer value, and measurable progress.

The course focuses on creating outcome-based goals rather than tracking outputs. Through practical exercises, discussions, and real-world examples, you will learn how to design OKRs that inspire teams, guide decision-making, and create continuous learning loops within your organization.

By the end of the workshop, you will have the tools and confidence to write meaningful OKRs, align teams around customer outcomes, and implement a sustainable OKR practice in your organization.

Problems This Course Addresses

• Many organisations use OKRs to track activities or outputs rather than real outcomes, meaning they fail to influence the behavioural change they are intended to drive.
• Teams in support functions such as HR, finance, and legal often struggle to understand how OKR principles apply to their roles and daily work.
• The rise of AI-driven transformation is making goal-setting more complex. As strategies evolve rapidly, traditional annual planning cycles become ineffective, requiring more adaptive and outcome-focused approaches.

Key Features:

• Course & Material in English
• Beginner-Intermediate level
• Live Interactive Workshop (1-2 days) – Participate in real-time discussions and exercises with expert guidance.
• 20 hours study time recommendation
• Small Cohort Learning – to ensure meaningful interaction and feedback.
• Peer Learning Community – Engage with fellow product professionals, exchange insights, and stay motivated through a shared learning environment.
• Hands-on OKR Writing Practice – Learn by drafting and refining real OKRs.
• Outcome-Focused Framework – Shift from activity-based metrics to measurable results.
• Customer-Centric Approach – Align goals around real customer behavior and value.
• Immediate Application – Tools and templates you can implement right away.
• Certificate of Completion – Recognizing your participation in the workshop.

Learning Outcomes

• Understand the fundamentals and purpose of OKRs.
• Differentiate between outputs and outcomes in goal-setting.
• Identify the customer or stakeholder impact behind each objective.
• Write clear, inspirational, and measurable OKRs.
• Align team goals with organizational strategy and customer value.
• Build a continuous OKR cycle for ongoing improvement and learning.
• Use OKRs to guide prioritization, experimentation, and decision-making

Target Audience

This workshop is ideal for professionals responsible for defining strategy, measuring outcomes, or aligning teams. Especially useful for leadership teams rolling out OKRs company-wide, and for organizations where OKRs have been adopted but aren't working as intended

• Product Managers and Product Leaders
• Business Leaders and Executives
• Strategy and Transformation Teams
• Agile Coaches and Scrum Masters
• Innovation and Digital Transformation Leaders
• HR and Organizational Development professionals
• Anyone responsible for setting goals and driving measurable outcomes across teams

Course Content

Module 1 – Introduction to OKRs

• What OKRs are and why they matter
• The history and evolution of the OKR framework
• Common pitfalls in OKR implementation

Module 2 – Customer-Centric Goal Setting

• Identifying your “customer” in any role or department
• Aligning goals with real customer behavior and outcomes

Module 3 – Outputs vs Outcomes

• Understanding the difference between activity and impact
• Defining measurable behavioral change

Module 4 – Writing Effective OKRs

• Crafting inspiring objectives
• Defining measurable key results
• Examples of strong and weak OKRs

Module 5 – Implementing OKRs in Organizations

• Aligning OKRs across teams
• Structuring OKR cycles
• Building accountability and transparency

Module 6 – Practice Workshop

• Writing your own OKRs
• Peer review and feedback
• Improving and refining OKR statements

FAQ

Why aren’t your OKRs delivering results?

In many organizations, OKRs end up as a box-ticking exercise rather than a meaningful tool for improvement. They become disconnected from day-to-day work, strategic priorities, and real customer impact. This course teaches you how to transform OKRs from a simple reporting mechanism into a practical framework that drives meaningful change and measurable outcomes.

Who is the instructor of the course?

The course is mainly led by Jon Urdal, a Lean-Agile practitioner and experienced executive who has worked with major Scandinavian organizations including Schibsted and Egmont Group, helping organizations build high-performing, improvement-driven cultures.

*Substitute trainer might happen depending on the circumstances

What makes this training different?

Unlike many traditional product training courses that focus on frameworks in isolation, this workshop is built on the approach developed by Jeff Gothelf and Josh Seiden, internationally recognised thought leaders in product management, product discovery, and OKRs. Their work forms the foundation of this course, emphasizing customer-centric outcomes rather than theoretical models.

• Outcome-Oriented: Focus on techniques that directly connect to meaningful business impact and improved user outcomes.
• Iteration-Driven: Emphasises rapid experimentation, feedback, and continuous learning cycles.
• Team-Centric Collaboration: Designed for cross-functional teams to work together, rather than focusing on individual roles.
• Practical and Immediately Usable:Provides tools and approaches that can be applied right away within your existing workflows.
• Data-Guided
• Learn how to track meaningful metrics and make informed decisions based on evidence.

What's the course format and learning style?

This live online workshop combines interactive discussions, practical exercises, and collaborative learning with peers to create an engaging learning experience. Participants will explore real-world case studies, take part in group discussions and Q&A sessions, and practice writing effective OKRs through hands-on exercises designed to reinforce the concepts and ensure immediate practical application.

Can this course be delivered as an in-house training?

Yes. This workshop can be delivered as a private in-house training tailored to your organisation’s specific needs. The content, examples, and exercises can be customized to reflect your industry, strategic goals, and team structure, ensuring the learning is directly relevant and immediately applicable. If you are interested in arranging a private session or exploring custom options, please contact us to discuss your requirements.