Essentials of Business

Enroll Now:

Online, enroll anytime

Enroll Now

• Online course: Internet access required
• Enroll anytime: You have 6 months to complete
• $900 (EDP 897991) Proctored final exam

Kevin M. Shea, M.B.A., is principal of Effectively Efficient Communications and executive vice president of marketing and sales for Boston Harborfest. He has nearly 30 years of experience in the financial services industry.

Textbook(s) for this course: Business: A Changing World
Author: O. C. Ferrell, Geoffrey Hirt and Linda Ferrell
Publisher: McGraw-Hill
Edition: 8th
Publication Year: 2010
ISBN: 0073511757

AND Harvard Business Review Article R0301F: One More Time: How Do You Motivate Employees?
Author: Frederick Herzberg
Publisher: Harvard Business School Publishing
Publication Year: 2003

AND Harvard Business Review Article R0605G: The Five Messages Leaders Must Manage
Author: John Hamm
Publisher: Harvard Business School Publishing
Publication Year: 2006

San Francisco, Wed. March 20, 6:30 pm, 10 meetings

Enroll Now

• 10 meetings
• March 20 to May 22: Wed., 6:30-9:30 pm
• San Francisco: Room 815B, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
• $750 (EDP 326090)

Instructor approval pending:Christina Johnson, M.B.A., has more than 10 years of experience in entrepreneurship, business planning and development, and marketing. Johnson is also an established entrepreneur and lecturer.

Textbook(s) for this course: Course material to be announced

Berkeley, Thurs. March 21, 6 pm, 10 meetings

Enroll Now

• 10 meetings
• March 21 to May 23: Thurs., 6-9 pm
• Berkeley: Room 211, UC Berkeley Extension, 1995 University Ave.
• $750 (EDP 316695)

Mark E. Bettini, M.B.A., Extension Honored Instructor, teaches Essentials of Business and numerous accounting courses at UC Berkeley Extension, in both IDP and the public programs. For more than 20 years, he has been a college instructor, accountant and management consultant. He received his undergraduate degree in psychology from Santa Clara University, and during his undergraduate years, he studied at Loyola University in Rome, Italy. He later received an M.B.A. from the Haas School of Business at UC Berkeley, specializing in the areas of finance and accounting. He has been teaching at UC Berkeley Extension since 1991.
Along with part-time teaching, Bettini has considerable experience in the areas of litigation support, health care management, small-business consultation and e-commerce. He currently works as the CFO for Berkeley Patients Group, Inc. His previous employers include Dagobah Systems, Inc., a small-business consulting firm in the Bay Area; streetnet.com; Peterson & Co. Consulting; Heals Health Services; St. Luke's Hospital; and Kaplan Educational Centers. He has also developed numerous educational programs for both domestic and international audiences for UC Berkeley Extension.

Bettini was named the 2004 Honored Instructor by the Business and Technology department at UC Berkeley Extension.

Textbook(s) for this course: Note: The 6th or 7th edition is also allowed, but please be awared that there may be slight differences between editions
Business: A Changing World
Author: O. C. Ferrell, Geoffrey Hirt & Linda Ferrell
Publisher: McGraw Hill
Edition: 8th
Publication Year: 2011
ISBN: 9780073511757

X406.6 (2 semester units in Business Administration)

A requirement in the Certificate Program in Business Administration; an elective in the Certificate Program in Leadership and Management

Understand the goals, processes and operations of business enterprises. Examine the functions that a company must effectively manage to be successful, such as accounting, finance, human resource management, marketing, operations management and strategic planning. Pay particular attention to the legal environment in which businesses operate and the importance of business ethics and corporate citizenship.

Future-Term Courses and Enrollments

Courses are offered three terms per year: spring, summer, fall. Information about upcoming courses is available when enrollment opens each term.

• Spring term: Enrollment opens in early December. Classes begin in January.
• Summer term: Enrollment opens in early April. Classes begin in late May.
• Fall term: Enrollment opens in early July. Classes begin in August.

Join our email list for periodic updates about course availability.

Sections Closed for Enrollment:

San Francisco, Tues. Oct. 30, 5:45 pm, 8 meetings

• 8 meetings
• Oct. 30 to Dec. 18: Tues., 5:45-9:30 pm
• San Francisco: Room 813, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
• $750 (EDP 318188)

Instructor approval pending:Christina Johnson, M.B.A., has more than 10 years of experience in entrepreneurship, business planning and development, and marketing. Johnson is also an established entrepreneur and lecturer.

Belmont, Wed. Jan. 9, 6:30 pm, 10 meetings

• 10 meetings
• Jan. 9 to March 13: Wed., 6:30-9:30 pm
• Belmont: Room 8, Belmont Center, 1301 Shoreway Rd., Ste 400
• $750 (EDP 316687)

Eric Yap, M.B.A., has extensive experience in all areas of finance, accounting and business operations. He has worked for companies of various sizes in diverse industries, including manufacturing, distribution, logistics, service, retail and government, and he has helped improve their sales and profits by recommending and implementing innovative ideas. In addition, he has been teaching a variety of business courses for Bay Area universities and community colleges for more than 12 years.