Why gender-based marketing is bad for business | Gaby Barrios

Visit http://TED.com to get our entire library of TED Talks, transcripts, translations, personalized Talk recommendations and more. Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands. Get TED Talks recommended just for you! Learn more at http://TED.com/signup. The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more. You're welcome to link to or embed these videos, forward them to others and share these ideas with people you know. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), submit a Media Request here: http://media-requests.TED.com Follow TED on Twitter: http://twitter.com/TEDTalks Like TED on Facebook: http://facebook.com/TED Subscribe to our channel: http://youtube.com/TED

Topics:

["TEDTalk", "TEDTalks", "Business", "Advertising", "Marketing", "Gender", "Social Change", "Society"]

Duration

Duration minutes: 10

Duration seconds: 50