McKenna Pope: Want to be an activist? Start with your toys

McKenna Pope's younger brother loved to cook, but he worried about using an Easy-Bake Oven — because it was a toy for girls. So at age 13, Pope started an online petition for the American toy company Hasbro to change the pink-and-purple color scheme on the classic toy and incorporate boys into its TV marketing. In a heartening talk, Pope makes the case for gender-neutral toys and gives a rousing call to action to all kids who feel powerless. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/translate Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksDirector

Topics:

["TEDTalk", "TEDTalks", "TED Talk", "TED Talks", "McKenna Pope", "TEDYouth 2013", "TEDYouth", "Activism", "Toy", "Youth"]

Duration

Duration minutes: 5

Duration seconds: 22