How great leaders inspire action | Simon Sinek

Visit http://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more. You're welcome to link to or embed these videos, forward them to others and share these ideas with people you know. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), submit a Media Request here: http://media-requests.TED.com Follow TED on Twitter: http://twitter.com/TEDTalks Like TED on Facebook: http://facebook.com/TED Subscribe to our channel: http://youtube.com/TED

Topics:

["Simon Sinek", "TEDTalks", "TED", "leadership", "leader", "inspiration", "action", "inspire action", "inspiring action", "believe", "belief", "cause", "faith", "trust", "driven", "communicate", "communication", "motivation", "inspiring people", "who is inspiring", "inspiring leaders", "inspiring organizations", "how to be inspiring", "Apple", "TiVo", "Wright brothers", "challenge", "innovation", "advertising", "good advertising", "choice", "making choices", "consumer choice", "brain", "limbic", "psychology", "decision making", "success", "marketing", "business", "diffusion of innovation"]

Duration

Duration minutes: 18

Duration seconds: 35