Essentials of E-mail Marketing

Essentials of E-mail Marketing overview:

Learn the keys to making your e-mail marketing campaigns take off

Even with the amazing range of technology available today, one of the most effective marketing tools can still be your e-mail campaigns—but only if you have the right message and the right strategy. In Essentials of E-mail Marketing, you’ll discover the building blocks of solid, successful e-mail campaigns and how to make e-mail work best for your business.

In this special 60-minute Webinar, we’ll explain the in’s and out’s of sending consistent, relevant messages to the right customers in order to get more eyes on your Web site—or feet walking through your door. That’s the vital key to generating more sales.

With today’s complex demographics, any competent marketing campaign has to be a blend of many different marketing outlets. But beware of going all in on the latest techno-craze or falling into the “e-mail is yesterday’s news” trap. Consider these stats from iContact and Forrester Research:

• 85% of Internet users access e-mail
• 3.2 billion e-mail accounts are in existence worldwide; projected to reach 3.6 billion by the end of 2013
• E-mail marketing spending will reach 2.5 billion dollars by 2016

Those are big numbers that you shouldn’t turn your back on! If you want to improve the design and focus of your messages, move your overall marketing efforts to the next level and help your business expand and thrive in this global e-commerce marketplace, enroll today!

This one-hour Webinar delivers marketing techniques that will make the difference in your next e-mail campaign. You’ll discover:

• The importance of an e-mail strategy
• Creative and innovative ways to gain and maintain interest in your brand
• Simple on-line and off-line ways to build your account list
• How to recognize events that should spark a trigger message
• Proven methods for using “call to action” prompts effectively in e-mail campaigns
• How valuable it is to build and maintain trust with your customers
• The critical components of designing effective e-mail campaigns
• And more