Trade Show Strategies

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Description

Seminar Outline:

Trade shows: Important opportunity to increase exposure and boost sales, or three-day mini-vacation at company expense? Some companies participate in trade shows simply to catch up on the latest gossip and check out the competition, but a few companies leverage these golden opportunities into major selling events. Which category do you fit in? Would you like to get more bang for your trade show bucks?

Our one-day Trade Show Strategies seminar is loaded with valuable, practical insights to boost your sales results during and after your trade show trip. This highly interactive, practice-driven course makes use of small group interaction and video taped role-plays to help you l…

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Seminar Outline:

Trade shows: Important opportunity to increase exposure and boost sales, or three-day mini-vacation at company expense? Some companies participate in trade shows simply to catch up on the latest gossip and check out the competition, but a few companies leverage these golden opportunities into major selling events. Which category do you fit in? Would you like to get more bang for your trade show bucks?

Our one-day Trade Show Strategies seminar is loaded with valuable, practical insights to boost your sales results during and after your trade show trip. This highly interactive, practice-driven course makes use of small group interaction and video taped role-plays to help you learn effective new presentation strategies to revolutionize your understanding of the trade show process, and turn every contact into a profitable sales opportunity.

Seminar Objectives:

Participants in the Trade Show Strategies training seminar will learn:

  • Stop spending their time with their own company employees
  • Design and practice an elevator speech
  • Achieve a high payoff from trade shows through talking with prospects
  • Create benefit statements to clarify their company strengths
  • Implement a specific action plan to cultivate leads and gain commitments
  • Manage time using a trade show routing system
  • Use the Return On Investment formula to calculate the trade show’s effectiveness
  • Identify the Who’s Who of target accounts and make contact with them
  • Select and train a shift-team manager and identify the key roles and responsibilities for the manager, presenters, floaters, and scouts
  • Create word-of-mouth advertising
  • Scout and develop critical questions for the booth team
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    There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.