Trade Show Strategies

Trade shows: Important opportunity to increase exposure and boost sales, or three-day mini-vacation at company expense? Some companies participate in trade shows simply to catch up on the latest gossip and check out the competition, but a few companies leverage these golden opportunities into major selling events. Which category do you fit in? Would you like to get more bang for your trade show bucks?

Our one-day Trade Show Strategies seminar is loaded with valuable, practical insights to boost your sales results during and after your trade show trip. This highly interactive, practice-driven course makes use of small group interaction and video taped role-plays to help you learn effective new presentation strategies to revolutionize your understanding of the trade show process, and turn every contact into a profitable sales opportunity.

Seminar Objectives:

Participants in the Trade Show Strategies training seminar will learn:

• Stop spending their time with their own company employees
• Design and practice an elevator speech
• Achieve a high payoff from trade shows through talking with prospects
• Create benefit statements to clarify their company strengths
• Implement a specific action plan to cultivate leads and gain commitments
• Manage time using a trade show routing system
• Use the Return On Investment formula to calculate the trade show’s effectiveness
• Identify the Who’s Who of target accounts and make contact with them
• Select and train a shift-team manager and identify the key roles and responsibilities for the manager, presenters, floaters, and scouts
• Create word-of-mouth advertising
• Scout and develop critical questions for the booth team