Telephone Selling Skills

Over the past 20 years, corporate America has experienced a quiet selling revolution. Starting out gradually at first, and eventually charging ahead like a freight train, businesses everywhere have adopted telemarketing as a viable, powerful alternative to face-to-face field sales. Offering quadruple the efficiency for a fraction of the cost, telesales is an effective sales model that is here to stay. However, the key to having a successful, profitable telemarketing program is an outstanding training strategy for your sales agents. Where will you go to find the right training to put your team in the big leagues?

Our two-day Telephone Selling Skills seminar is a high-energy, extremely interactive training program that will equip your telemarketers to sell with confidence and skill. Drawing on proven telesales principles, our course makes use of a series of taped role-plays, small group interaction, and personal coaching to prepare your staff to listen carefully, recognize opportunities to sell value over price, negotiate successfully and deal with various customer behavior styles. Whether your emphasis is inbound or outbound sales, our training will give your team members the practical tools they need to sell successfully, day in and day out.

Seminar Objectives:

Participants in the Telephone Selling Skills training seminar will learn to:

• Handle difficult objections
• Understand the difference between telephone and face-to-face selling
• Sell long-term relationships rather than low bids
• Interview customers instead of pushing products
• Think and relate like a business consultant
• Understand different buyer types and behaviors, and adapt to the needs of each
• Develop an effective strategy to outmaneuver the competition
• Differentiate your product and company
• Deal with multi-level sales structures
• Identify and quantify the costs of sales
• Discover opportunities to add value to a customer’s business