Selling Your Product to the Russian Oilfield

This course is directed at helping you understand how the Russian markets for oil and gas equipment and services work, so you will be able to ascertain whether there is a market for your product in Russia. We will also help get you started on designing a plan to enter the Russian oil market.

Russia is one of the largest untapped markets in the world. For over fifteen years, Russia has been exposed to the comparatively lavish lifestyles of the West, and this has created a expanding demand among the Russian citizens for industrial and consumer products. Sadly, seventy years of isolation and corruption have left the Russian industry in shambles and unable to satisfy many of the needs of her people. However, all this simply signifies that within the Russian market there lies a vast opportunity for anyone who can be careful and savvy enough to address the obstacles that are still so much a part of this disorganized economy. In Russia, even today, it is possible to achieve success with only a small risk, if you know what you are doing.

The first wave of Western entrepreneurs descended upon the country shortly after the collapse of the Iron Curtain, hoping to make quick profits. They were mostly defeated by a failure to design an effective strategy for coping with an unstable, transitional economy. However, it is still very possible to develop highly profitable and operate successfully in Russia. You only need to have a clear understanding of the written and unwritten rules, and make use of an experienced and dependable guide.

Who should attend: Marketing Managers, Market Research Managers, Sales Managers, Business Development Managers.

Seminar Objectives:

Participants in the Russian Oilfield training seminar will learn to:

• How the Russian oil companies are organized
• Who makes the decisions about buying what equipment and services
• The basics of how Russians drill wells in Siberia.
• What equipment Russian oilfields need and what can’t be satisfied by Russian suppliers.
• How to organize to sell your equipment to Russian oilfields
• How to hire Russians to work for you
• What certifications are required for equipment to be sold/used in Russia
• How to ship things into Russia with a minimum of problems
• How to set up an office in Russia
• How to find a good consultant to lead you through the obstacles
• Whether and how to select and use sales agents.
• How to travel within Russia