Interviewing Customers

Wouldn’t it be great if there were some way to figure out what your customers really wanted and were most likely to buy before you tried to sell them anything? Wouldn’t it make your job a lot easier if you could present them a solution to their problem instead of trying to convince them to simply buy your product because you said it would be good for them? Well, now you can accomplish all this, and even more, as a result of participating in one of our Interviewing Customers seminars.

All you need to do to gain the advantages cited above is to know when and how to ask the right questions. During this interactive and practice-driven training class, you will learn everything you need in order to become a great customer interviewer. This seminar will not only tell you how to do it, we will guide you as you practice your new skills so that you will know you can do it. Our skilled instructors will take you through a step-by-step process that is monitored, guided and videotaped as you work through eight practice development exercises. Through reviews of the videotapes with your instructor, you will have the opportunity to build the confidence and skill it takes to develop trust with customers and understand how to effectively meet their needs.

Seminar Objectives:

Participants in the Interviewing Customers seminar will learn to:

• Discover customers’ needs before presenting opportunities
• Conduct a goal-directed interview to reveal more in-depth data about the customer
• Prepare effective and easy interview steps
• Develop an interviewing strategy
• Evaluate customer needs, aspirations and assets
• Refine information gathering techniques
• Connect your product with the needs and aspirations of the customer so that he sees real value in your offer