Google Adwords Training Course

Search Engine Marketing (SEM) or Pay-Per-Click (PPC) advertising with Google Adwords™ is a great way to “guarantee” that your company’s advertising message appears on page one in Google’s search results.

PPC allows you to use online advertising to grow your business and get new customers who are searching for your products or services, but there are many pitfalls to avoid which can cost you dearly.

In this Google Adwords™ course we review some of the best practices and reveal some tested strategies that will help you improve your Quality Score and reduce your cost-per-click (CPC).

Learning Outcomes - Google Adwords Training Course

• Learn How to Conduct Relevant Keyword Research
• Know How to Use the Basic Adwords Interface
• Learn the Importance of “Quality Score”
• Understand the Structure of an Ad Campaign
• Be Able to Set Up a Campaign
• Be Able to Set Up an Adgroup
• Know How to Write an Ad
• Understand the Basics of Ad Copy Writing
• Experience the Bidding Process
• Create a Basic Report

Times

Public classes start at 9:00am and finish around 4:30pm.

Class Size

Public classes will be a small relaxed group of between 4 and 12 people.

The small group helps ensure that everyone will get a chance to ask questions and learn at their own pace.

What is provided?

All participants will be provided with morning tea, afternoon tea, printed bound courseware to keep and a Google Adwords Training Course Certificate of Completion.

Certificates of Completion are issued to each participant