RightNow Outreach and Feedback Ed 4

Total time

RightNow Outreach and Feedback Ed 4

Oracle University
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Description

This RightNow Outreach and Feedback training provides hands-on experience, combined with relevant best practices, to maximize the effectiveness of your marketing activities. Employing the outreach and feedback functionality in RightNow CX affords seamless engagement with your customers at any point within the customer life cycle.

Learn To:

  • Send mailings.
  • Launch campaigns.
  • Send surveys.
  • Identify best practices.
  • Use RightNow CX as the engine for targeted mailings, marketing campaigns and consumer surveys.

Access the CX Database

All of these activities are centrally stored in the CX database. This provides a holistic view of your interactions with customers, complete with analytics reports to…

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Frequently asked questions

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.

This RightNow Outreach and Feedback training provides hands-on experience, combined with relevant best practices, to maximize the effectiveness of your marketing activities. Employing the outreach and feedback functionality in RightNow CX affords seamless engagement with your customers at any point within the customer life cycle.

Learn To:

  • Send mailings.
  • Launch campaigns.
  • Send surveys.
  • Identify best practices.
  • Use RightNow CX as the engine for targeted mailings, marketing campaigns and consumer surveys.

Access the CX Database

All of these activities are centrally stored in the CX database. This provides a holistic view of your interactions with customers, complete with analytics reports to support your business needs.

Live Virtual Class Format

A Live Virtual Class (LVC) is exclusively for registered students; unregistered individuals may not view an LVC at any time. Registered students must view the class from the country listed in the registration form. Unauthorized recording, copying, or transmission of LVC content may not be made.


Audience
  • Marketing
  • System Administrator

Course Topics General CX Console Navigation
  • Site Navigation and Layout
  • Using the Navigation Set Buttons
  • Viewing and Accessing Recent Items
  • The Ribbon and Ribbon Groups
  • The Content Pane
Using Online Help
  • Online Help
Application Menu Button and CX Options
  • Application Menu Button
  • Interfaces
Administration and Configuration for CX
  • Record Types in CX
  • Configuring CX for Outreach and Feedback
  • Mailboxes
  • Mailboxes
  • Custom Fields
  • Contact Lists
  • Segments
  • Data Import Wizard
Outreach and Feedback Components
  • Component Summary
Content Library
  • Documents
  • Tracked Links
  • Files
  • Templates
  • Snippets
Broadcast and Transactional Mailings
  • Creating a broadcast mailing
  • Creating a broadcast mailing
Questions
  • Text, Choice and Matrix Questions
Surveys
  • Surveys
  • Creating a transactional survey
  • Topic Monitoring
Campaigns and Campaigns Explorer
  • Campaign templates
  • Evaluating Your Outreach and Feedback Results
Rules
  • Automation with Rules
  • Terminology
  • Anatomy of a rule

Course Objectives
  • Understand the needed configuration of CX for marketing and feedback operations
  • Create tracked links and link categories
  • Create and use custom fields
  • Use the data import wizard to create a contact list
  • Create audience segments
  • Create files for your content library
  • Create and send broadcast and transactional mailings
  • Construct survey questions
  • Create and send broadcast and transactional surveys
  • Understand the layout of the RightNow CX application
  • Use Topic Monitoring to mine text question responses
  • Create and launch marketing campaigns

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.