ATG Personalization and Scenario Development Rel 10

This course features detailed training on ATG Scenario Personalization, which allows developers to manage user profiles, define Scenarios (user-interaction ‘roadmaps’) and deliver highly personalized content to users using segmentation, targeters and slots. Students will also learn how to extend ATG’s out-of-the-box personalization features by creating custom scenario actions and events.

Learn To:

• Define user segments and targeting rules
• Use ATG Scenarios to maximize the personalized visitor experience
• Deliver personalized content on the web and in
• Use the Dynamo Messaging System
• Create custom scenario actions and events

A Live Virtual Class (LVC) is exclusively for registered students; unregistered individuals may not view an LVC at any time. Registered students must view the class from the country listed in the registration form. Unauthorized recording, copying, or transmission of LVC content may not be made.

Audience

• Developer
• Technical Consultant
• System Administrator

Course Topics Customer-Driven Development

• ATG Scenario Personalization overview
• Designing for personalization
• Design strategies for ATG applications

Scenarios

• Scenario engine architecture
• Elements of Scenarios
• Data recording
• Best practices

Delivering Personalized Content

• Slots
• Targeters
• Displaying targeted content

ATG User Directory

• User Directory overview and API
• Principle objects: User, Organizations, Roles
• User Directory security

ATG Messaging

• Java Messaging Service (JMS)
• Local JMS
• SQL JMS
• Patch Bay: connecting sources and sinks
• 3rd-party JMS providers

Custom Scenario Events

• Messaging and custom Scenario events
• Creating individual events

Custom Scenario Actions

• Scenario Manager review
• Custom Scenario action architecture
• Creating actions with configurable options
• Action parameters
• Configuring actions with properties files

Appendix A: ATG Pocket Reference Appendix B: Secured Repositories
Course Objectives

• Use JMS, the Dynamo Messaging system and custom scenario elements to integrate ATG applications with 3rd party applications
• Use the ATG User Directory to model organizational or application specific roles and to control user access to content and functionality
• Create scenarios that manage customer interactions over time
• Track information about user preferences and behavior
• Segment users based on preferences and behavior
• Deliver targeted / personalized content based on a user’s preferences and behavior