Mobile App Development and Marketing for the Non-Developer (Spring 2013)

Learn how to plan, create, publish, and market a mobile app for any phone to support your business, nonprofit, and/or special interest—all on a minimal budget with no programming/development skills and few resources and little time. This one-day, cutting-edge intensive session takes a holistic view of mobile app development and marketing, one in which participants learn about the value of mobile apps to support communication/marketing efforts among key stakeholders (i.e., customers, employees, fans, friends, others). Specific attention is given to mobile marketing landscape, planning, content strategy, discoverability, and monetization. Students learn how to create a cross-platform app/web application and establish a mobile marketing strategy.