Web Analytics Fundamentals

Develop a plan for analytics by asking the right questions, measuring the right numbers, and correctly interpreting the data.Analytics can be an extremely powerful tool for measuring and maximizing the value of your business. In this course marketing expert Matt Bailey shows you what analytics is, what it can do, and how it will change your online business. Learn how to apply value measurement to your website and figure out which pages convince people to become customers and which pages push them away. Matt also shows how to integrate and measure your SEO and social media campaigns so that you can measure the full benefit of each. Topics include: Defining analytics terminology The problem of numbers Building segments for comparison Finding value in your marketing Creating valuable reports