Typographic Principles

Explores typographic design principles, including composition, cadence, texture, and positive and negative space.Presented by Don Barnett and Lynda Weinman, this workshop contains instructional movies that will help you understand the principles of typographic design. Terms are introduced such as x-height, ascenders, leading, kerning, serifs, etc. As well, timeless design principles are explored that involve composition, cadence, texture, positive and negative space, white space, balance, letter spacing, alignment, themes, patterns, grids, tangents, and more. This workshop was developed to help build an understanding of how to produce artwork and web sites that promote typographic design excellence.