tokidoki, Character Illustrator

Explores Simone Legno's techniques and methods for creating his wildly popular tokidoki characters using Illustrator.The Japanese-inspired lifestyle brand tokidoki, created by Italian artist and designer Simone Legno, started as a set of characters on a personal website and has since exploded into a wildly successful, and internationally recognized collection. tokidoki, Character Illustrator, Creative Inspirations explores Simone's techniques and methods for building some of his popular tokidoki characters using Adobe Illustrator. Take a peek into his sketchbook, and learn how he creates one of his popular skatedecks from start to finish. Topics include: Lynda Weinman interviews Simone Starting the process with sketches Taking the character from paper to computer Filling in color and shape Define finishing details and production preparation Applying a design to a skate deck Q&A with Simone on branding, his characters, design diversity, and more!