Maximizing Your Web Video and Podcast Audience with Hypersyndication

Explores the world of hypersyndication—showing how to distribute content across all media platforms quickly and more efficiently.In this course, Rich Harrington explores the world of hypersyndication—showing how to distribute content across all media platforms quickly and more efficiently. When publishing content, hypersyndication decreases costs by utilizing the power of the Internet and social media sites. This course explains how to build a network to significantly extend a product's reach, using tools such as RSS feeds, YouTube, and iTunes, and covers topics such as creating a consistent visual brand and targeting the emergent mobile market. Topics include: Reaching new audiences Understanding how online behavior is changing Syndicating an RSS feed with Twitterfeed and HootSuite Targeting computer using video sharing sites Targeting media players Creating a podcast Streaming podcasts for mobile devices Using Vimeo to host content Creating a consistent look from site to media player Incorporating a call to action Choosing a color palette for your brand Discovering more tools