Email Marketing Basics
Description
Craft an email marketing campaign that gets results, with valuable content and a quality list of subscribers.Let John Arnold show you how to get the most out of email marketing campaigns. This course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns. Topics include: Building an email list Collecting email addresses Offering incentives to increase signups Deciding on a format for emails Including links S…
Frequently asked questions
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
Craft an email marketing campaign that gets results, with valuable content and a quality list of subscribers.Let John Arnold show you how to get the most out of email marketing campaigns. This course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns. Topics include: Building an email list Collecting email addresses Offering incentives to increase signups Deciding on a format for emails Including links Sending valuable offers Creating effective From address and subject lines Combing email with social media and mobile devices Managing bounced and blocked email Evaluating email click-through data Automating email marketing
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Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate $1.- to Stichting Edukans.There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.