Effective HTML Email and Newsletters
Description
Provides in-depth, hands-on training on all aspects of email marketing.This course provides hands-on training on all aspects of email marketing, from crafting emails and setting up effective marketing campaigns to managing spam filters and evaluating delivery services. Author Tim Slavin introduces the fundamentals of email marketing, including the differences between HTML email and web pages, how to code emails that display properly on receipt, and ways to stay current with HTML email standards and capabilities. The course includes several project-oriented tutorials on creating multi-column newsletter layouts and multi-product offer emails, and also explains how to automate email creation, t…
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Provides in-depth, hands-on training on all aspects of email marketing.This course provides hands-on training on all aspects of email marketing, from crafting emails and setting up effective marketing campaigns to managing spam filters and evaluating delivery services. Author Tim Slavin introduces the fundamentals of email marketing, including the differences between HTML email and web pages, how to code emails that display properly on receipt, and ways to stay current with HTML email standards and capabilities. The course includes several project-oriented tutorials on creating multi-column newsletter layouts and multi-product offer emails, and also explains how to automate email creation, test emails prior to delivery, outsource campaigns, and address common coding problems. Topics include: Understanding MIME types Reducing spam potential in an email or email list Creating content for email campaigns Understanding the design constraints of HTML emails Building email address lists Understanding the ideal coding process Designing a plain text email from an HTML email Deciding how and when to test an email Sending email with canned templates Troubleshooting layout, spacing, and image issues Adding video to email
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Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate $1.- to Stichting Edukans.There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.