Developing a Style Guide

Explains the components that make an instructive style guide, and the elements that create a strong brand identity.A style guide helps clarify a company's voice, look, and identity. In this course, Nigel French explains the components that make a style guide—sometimes called a branding guidelines book. The course shows the importance of the style guide for maintaining logo integrity, a unified voice, and consistent use of typography, color, and imagery. Topics include: Understanding how style guides fit into the branding process Who is a style guide for? Formatting the guide Deciding what to include Identifying your position statement and voice Working with logos and typography Formalizing brand colors Working with images