Designing a Brochure

Explores the creative process, giving designers options for producing brochures that are both stylish and cost-effective.Brochures are essential marketing tools, which establish brands and keep them competitive in the marketplace. Designer and educator Nigel French taps into his 15 years of professional experience to create a course that demonstrates how Adobe InDesign, Illustrator, and Photoshop CS4 can integrate to create dynamic brochures. Nigel teaches techniques for creating different kinds of brochures—some obvious, others unexpected. Designing a Brochure covers more than the mechanics of the workflow. It also explores the creative process, giving designers options for producing brochures that are both stylish and cost-effective. Exercise files accompany the course. InDesign CS4 and Illustrator CS4 Essential Training are recommended prerequisites to fully execute the techniques in this title. Topics include: Integrating InDesign, Photoshop, and Illustrator Establishing a workflow that combines maximum efficiency with maximum editing flexibility Working with a printer at the outset Designing with grids to create balance Choosing fonts and color palettes for a consistent look and feel Manipulating images for maximum impact Exploring different brochure formats and folding Proofing and printing the final product