Best Practices for Flash-based Banner Ads

Explains how to build eye-catching banner ads in Flash that achieve design goals and satisfy the requirements of search engines and the sites where the ads will display.Build eye-catching banner ads in Flash Professional that achieve design goals and satisfy the requirements of search engines and the sites where the ads will display. Author Anastasia McCune explores the current standards of banner ad design, offers a series of best practices for technical development, including incorporating video, and details the necessary information to gather from clients and publishers in order to build an ad. Then Anastasia constructs a number of banner ad examples—simple, expandable, and multi-panel—from start to finish, showing how to optimize assets and add interactivity. Topics include: Understanding terminology Gathering requirements Understanding whether to use Flash or HTML5 Setting up an ad and using guide layers Adding clickability Optimizing images and text Publishing final files and images Creating input text fields Creating a print job Handling print errors Tweening between collapsed and expanded states Adding timeline control Integrating Flash, HTML, and JavaScript Addressing security issues