Business Analytics Certificate

Beccome Certified in Business Analytics - we’ll teach you how the world’s leading data professionals use business analytics, and how you can become a data hero.

Lead with data across everything you and your team take ownership of. Build a data-driven culture within your organisation, backed by your globally recognised business analytics certification.

Inform and influence business decisions with quantitative analyses of key moments in the customer journey, CRM lifecycle or sales process. Predict success and reach your business goals and KPIs.

Businesses and organisations who are able to quantify their gains from analysing data, report an average 8% increase in revenue and a 10% reduction in overall costs. Career progressing numbers.

Who is this course for?
- If you’ve got experience using data and want to elevate your skills
- If you’re looking to solve specific business problems with data
- Experienced professionals from diverse fields who want to upskill in data.

Curriculum

Module 1 - Data-informed mindset

• Classify decision-making
• Dissect a decision
• Data-informed individuals
• Enable a data-informed organisation

Module 2 - Data pipeline

• Data pipeline
• Data tasks map

Module 3 - Descriptive analytics

• Evaluate descriptions
• Reading charts and correlations
• Building a KPI tree

Module 4 - Statistical inference

• Applications of statistical inference
• Evaluate hypothesis testing
• A/B test for causality

Module 5 - Machine learning

• Machine learning types and applications
• Predictive modelling: classification
• Predictive modelling: regression

Module 6 - Data strategies

• The purpose of data usage
• Pillars of data maturity

Module 7 - Stakeholeder engagement

• Data roles
• Data teams
• Stakeholder engagement process
• What can be done better

Module 8 - Data project management

• Projects vs processes
• Operationalisation
• Prioritise data use cases
• Healthy review process