Introduction to Nonprofit Management

About This Course

Develop the skills and strategies you need to become an integral part of one of America’s fastest growing service sectors. In this course, a twelve-year veteran in the nonprofit management field will show you how to transform your good intentions into a professional plan of action. You'll understand the unique characteristics of nonprofit organizations while mastering the core knowledge necessary to become an effective leader in the nonprofit arena.

In this course, you will learn skills and develop strategies that will take your organization to new heights of prosperity and productivity. You'll gain a full understanding the role of the executive director and the board of directors, special event and meeting management, public relation strategies, and how to find a position in this fascinating and rewarding field of work.

About The Instructor

This course includes a knowledgeable and caring instructor who will guide you through your lessons, facilitate discussions, and answer your questions. The instructor for this course will be Linda Kissam.

Linda Kissam is an eighteen-year veteran in the nonprofit management field. She has managed both 501 (c)(3) and 501 (c)(6) organizations and currently owns her own consulting company. She has taught both in the public and private sectors. A seasoned wine and hospitality industry veteran, Linda consults with local wineries on media attraction and food and wine events. She conducts both private and group strategic planning workshops for nonprofit and for-profit corporations. She currently serves as the executive director of a visitors bureau for an art town in California. She writes a weekly wine article and a bimonthly tourist destination column. She is a highly regarded facilitator for strategic planning workshops, marketing seminars, and event planning.

Syllabus

A new section of each course starts monthly. If enrolling in a series of two or more courses, please be sure to space the start date for each course at least two months apart.

Week 1

Wednesday - Lesson 01

What is a Nonprofit? - In this lesson, you'll learn some basic nonprofit terminology and the purpose of the nonprofit in today's society. You'll understand what the product of a nonprofit is, how it differs from a for-profit business, and its economic impact on the community where it resides. You will learn why the bottom line of a nonprofit is judged differently from a for-profit business, and what this means to you as a nonprofit manager.

Friday - Lesson 02

Planning Documents - In today's lesson, you'll learn why it's just not enough to have an idea for change and a knack for gathering supporters. This lesson will show you how to ensure your organization's success through careful planning. You'll learn how your mission statement guides your nonprofit, what a strategic plan is, and why every nonprofit needs one.

Week 2

Wednesday - Lesson 03

Structure and Leadership - This lesson will give you a clear idea of what life is like inside a nonprofit. When you finish with today's lesson, you'll feel like you've been to an open house … and found out which room is yours! You'll also learn who governs and manages the nonprofit. I'll share with you my turf chart, which will help you understand the entire leadership issue in a clean, concise format.

Friday - Lesson 04

Staffing and the Role of the Executive Director - Today, I'll paint for you a grand picture of the nonprofit workforce. You'll learn what the executive director does and why this position is key to the overall wellbeing of a successful nonprofit. You'll learn why the executive director (ED) makes such high demands on the staff, and why the standards for quality performance are an integral part of the workplace.

Week 3

Wednesday - Lesson 05

The Board of Directors - This lesson is a fascinating study on group dynamics and the role that the board of directors plays in nonprofit governance. They are the few chosen from the many who take on the principal responsibility for fulfillment of the organization's mission and the legal accountability for its operations. Governing boards are receiving more attention than ever before, so this chapter is as timely as it is informative.

Friday - Lesson 06

Volunteers and Committees - Volunteers are often referred to as the heart of a nonprofit, with committees being the backbone—one supports the other. Whatever you want to call the relationship, the fact is that a nonprofit needs both groups working in harmony to be successful. Today you'll learn how to attract and retain volunteers. You'll understand the real purpose of committees and how to make each one worth its weight in gold.

Week 4

Wednesday - Lesson 07

Managing and Organizing Meetings - In today's lesson, you'll learn how to improve your meeting management skills. We'll talk about when a meeting is necessary, how to decide what type of meeting your organization needs, and how to figure out how much it actually costs to hold a meeting. This chapter is a real eye-opener that will help you put meeting planning into the right perspective.

Friday - Lesson 08

Membership, Benefits and Services - This lesson will help you understand why delivering relevant benefits and services can enhance your organization's reputation by meeting or exceeding members' expectations. A strong membership program results in delighted, satisfied members, and it boosts your image as a successful manager.

Week 5

Wednesday - Lesson 09

Financial Aspects - In today's lesson, you'll learn why financial management is one of the most important practices in nonprofit management. You'll understand how the budget empowers you to protect your membership, and how it actually serves as the ultimate referee in times of financial conflict.

Friday - Lesson 10

Special Event Management - In today's lesson, you'll explore the world of special event management. The escalation of appeals for money is leading to donor fatigue. Loyal donors are saying, Enough already! and prospects are examining more carefully than ever before to see which organizations are willing to earn their support. By the end of this lesson, you'll be able to plan and execute a special event that will boost your agency's income and community awareness. You'll make your mark from the beginning and be an invaluable resource for any nonprofit you choose to work with.

Week 6

Wednesday - Lesson 11

Delivering Your Message - Every nonprofit needs to enhance its image, increase member participation, energize supporters and publicize its fundraisers through a carefully orchestrated public relations (PR) program. In today's lesson, we'll look at the public relations tools and techniques that nonprofit professionals use to successfully get the word out about their organization.

Friday - Lesson 12

Finding Your Place in the Nonprofit Sector - In this last lesson, we'll get into the nitty-gritty of searching for just the right nonprofit job for you. You'll learn some of the best ways to find a job in the nonprofit sector, including some tips on how to write an effective resume. I'll show you how to prepare a personal case statement, and why the 20-second rule can make the difference between landing an interview or having your resume land in the trash bin.

Requirements

Internet access, e-mail, and and the Microsoft Internet Explorer or Mozilla Firefox Web browser.