The Importance of Listening

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The Importance of Listening

Coursera (CC)
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Description

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to …

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)

Created by:  Northwestern University
  • Taught by:  Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Basic Info Course 2 of 6 in the Social Media Marketing Specialization Commitment 4 weeks of study, 2-4 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.6 stars Average User Rating 4.6See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Northwestern University Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

Syllabus


WEEK 1


Big Data
In this module, you will learn how big data is collected, standardized, and deployed by organizations into big insights.


11 videos, 8 readings expand


  1. Reading: Welcome to MOOC 2!
  2. Reading: Meet Your Instructors
  3. Reading: Grading and Logistics
  4. Video: Using Social Data
  5. Video: Social Data Flows from a Single Source
  6. Video: Data Extraction from Social Documents
  7. Video: Accuracy of Text Analysis
  8. Video: Data Extraction from Photos and Videos
  9. Reading: Social Marketing Toolkits
  10. Reading: Course Bookstore
  11. Reading: A Note on the Frequency of Capstone Offerings
  12. Reading: Special Tools and Information for You
  13. Video: Step 1 to Sign Up for IBM Bluemix
  14. Video: Step 2 to Sign Up for IBM Bluemix
  15. Video: Step 3 - Getting your 6 month upgrade for IBM Bluemix
  16. LTI Item: Step 3 - Link to Upgrade your IBM Bluemix free trial to 6 months
  17. Video: Step 4 to Upgrade your IBM Bluemix Account to 6 months
  18. Video: Signing Up for IBM WASM [Watson Analytics for Social Media]
  19. Video: Sign up for Lexalytics Semantria
  20. Reading: Having Problems with IBM and Lexalytics?

Graded: Quiz 1

WEEK 2


Big Information
In this module, you will learn how to use key social information to drive your social strategy using state of the art analytics systems.


11 videos, 2 readings expand


  1. Reading: The How-to Section
  2. Video: Boardreader - Another Free Social Monitoring Tool
  3. Video: Hashtagify.me - Another Free Social Monitoring System -
  4. Video: Social Mention - Free Social Monitoring Tool - Currently Offline
  5. Video: Klout, BuzzSumo, FollowerWonk & Birdsong Analytics - more Free Systems
  6. Video: Alltop - Free Content Analysis Tool
  7. Video: Social Monitoring
  8. Video: Radian6
  9. Video: Analyzing YOUR markets using Watson Analytics for Social Media [WASM] 1
  10. Video: Analyzing YOUR markets using Watson Analytics for Social Media [WASM] 2
  11. Reading: Lexalytics Links
  12. Video: Social Marketing Toolkit Pt. 1b - Lexalytics Worksheets
  13. Video: Social Marketing Toolkit Pt. 1c - Analyzing Content

Graded: Quiz 2

WEEK 3


Big Insights
In this module, you will learn how data is transformed into actionable insights for your social marketing programs.


8 videos, 4 readings expand


  1. Video: Social Analytics
  2. Video: Transforming Data to Information
  3. Video: IBM Bluemix
  4. Reading: Question for Discussion
  5. Video: New Bitly Instructions
  6. Reading: IBM Bluemix Insights from Twitter discontinued
  7. Video: IBM Bluemix Personality Insights
  8. Video: IBM Bluemix Visual Recognition System
  9. Video: IBM Bluemix Tone Analyzer
  10. Reading: IBM Bluemix - Celebrity Analyzer
  11. Video: Peer Review Assignment Step by Step
  12. Reading: Hearing Your Target Market through Social Tools

Graded: Quiz 3
Graded: Hearing Your Target Market through Social Tools: Finding influencers, topics, and communities to develop your professional brand

WEEK 4


Real-Time in Action
In this module, you will learn how big data and big insights are being used by global businesses and organizations to drive their content strategies and prevent crises from happening.


6 videos, 3 readings expand


  1. Reading: A Visit to Taco Bell Headquarters
  2. Video: How Are Big Insights Being Used Today?
  3. Video: Engagement Strategies
  4. Video: Building Social Relationships
  5. Video: Taco Bell War Room
  6. Video: Crisis Management
  7. Video: Social Insights for Content Strategies
  8. Reading: Download the Lecture Video Slides
  9. Reading: What Comes Next?

Graded: Quiz 4
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