Surviving Disruptive Technologies (On Demand)

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Surviving Disruptive Technologies (On Demand)

Coursera (CC)
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Description

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: The purpose of this course is to help individuals and organizations survive when confronted with disruptive technologies that threaten their current way of life. We will look at a general model of survival and use it to analyze companies and industries that have failed or are close to failing. Examples of companies that have not survived include Kodak, a firm over 100 years old, Blockbuster and Borders. It is likely that each of us has done business with all of these firms, and today Kodak and Blockbuster are in bankruptcy and Borders has been liquidated. Disruptions are impacting industries like education; Coursera and others offering these massive open online course…

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: The purpose of this course is to help individuals and organizations survive when confronted with disruptive technologies that threaten their current way of life. We will look at a general model of survival and use it to analyze companies and industries that have failed or are close to failing. Examples of companies that have not survived include Kodak, a firm over 100 years old, Blockbuster and Borders. It is likely that each of us has done business with all of these firms, and today Kodak and Blockbuster are in bankruptcy and Borders has been liquidated. Disruptions are impacting industries like education; Coursera and others offering these massive open online courses are a challenge for Universities. In addition to firms that have failed, we will look at some that have survived and are doing well. What are their strategies for survival? By highlighting the reasons for the decline of firms and industries, participants can begin to understand how to keep the same thing from happening to them. Through the study of successful organizations, we will try to tease out approaches to disruptions that actually work. Our ultimate objective is to develop a strategy for survival in a world confronting one disruptive technology after another.

Created by:  University of Maryland, College Park
  • Taught by:  Hank C. Lucas, Robert H. Smith Professor of Information Systems

    School of Business
Level Beginner Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.5 stars Average User Rating 4.5See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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University of Maryland, College Park The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

Syllabus


WEEK 1


1.1
A Model and framework to help understand disruptive technologies


4 videos, 1 practice quiz expand


  1. Video: Welcome to the Course!
  2. Video: 1.1 Survivor Model
  3. Video: 1.2 Sustaining and Disruptive Technologies
  4. Video: 1.3 The Box Score
  5. Practice Quiz: Module 1.1


1.2
Some examples of companies that were not able to survive disruptive technologies


3 videos, 1 practice quiz expand


  1. Video: 2.1 Kodak Introduction
  2. Video: 2.2 Kodak Disrupted
  3. Video: 2.3 Kodak Today and the Future
  4. Practice Quiz: Module 1.2


WEEK 2


2.1
A company that did not survive and its disruptor


2 videos, 1 practice quiz expand


  1. Video: 3.1 Blockbuster
  2. Video: 3.2 Netflix
  3. Practice Quiz: Module 2.1


2.2
Another story of disruption and a summary of our examples


4 videos expand


  1. Video: 4.1 Borders
  2. Video: 4.2 Amazon
  3. Video: 4.3 Three Amigos
  4. Video: This is the case study for the mid-course exam

Graded: Mid Course exam on Uber

WEEK 3


3.1
Newspapers are an important component of a democratic society; the Internet threatens them in a number of ways


3 videos, 1 practice quiz expand


  1. Video: 5.1 Newspapers
  2. Video: 5.2 Newspaper data
  3. Video: 5.3 Newspaper survival
  4. Practice Quiz: Module 3.1


3.2
Social media has transformed the way people relate to each other, but it has a disruptive component that is worrying


3 videos, 1 practice quiz expand


  1. Video: 6.1 Publishing
  2. Video: 6.2 Publish or Perish
  3. Video: 6.3 Social Media is Disruptive
  4. Practice Quiz: Module 3.2


WEEK 4


4.1
Two companies in this module are private and are very successful; a quasi-public agency has a hard time competing with them and their technology


4 videos, 1 practice quiz expand


  1. Video: 7.1 UPS
  2. Video: 7.2 FedEx
  3. Video: 7.3 USPS
  4. Video: 7.4 A Comparison
  5. Practice Quiz: Module 4.1


13
Conclusions about disruption


3 videos, 1 practice quiz expand


  1. Video: 8.1 Disruption I
  2. Video: 8.2 Disruption II
  3. Video: 8.3 Disruption III
  4. Practice Quiz: Module 4.2


14
Suggestions for how to respond to a disruptive technology


4 videos expand


  1. Video: 9.1: Transformational Leadership
  2. Video: 9.2 Summary I
  3. Video: 9.3 Summary II
  4. Video: Final Exam Case

Graded: Final exam quiz on GE Goes Digital

15
Survival in the physical world


1 video expand


  1. Video: Coast Guard rescue
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