Strategic Business Management - Macroeconomics

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Strategic Business Management - Macroeconomics

Coursera (CC)
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Description

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About this course: This course weds business strategy with the principles of macroeconomics. It offers valuable a powerful toolbox together with cases and lessons across all major functions of business, management, from finance, operations management, and marketing to human resource management, organizational behavior, statistics, and, of course, business strategy.

Who is this class for: This course is for anyone interested in exploring the strategic elements of applied economics. It will be particularly valuable to executives, managers, entrepreneurs, and investment professionals seeking to expand their skills at the interface of strategy and business management. Students in, or s…

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Didn't find what you were looking for? See also: Business Management, Macroeconomics, Operational Management, E-commerce, and General Management.

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: This course weds business strategy with the principles of macroeconomics. It offers valuable a powerful toolbox together with cases and lessons across all major functions of business, management, from finance, operations management, and marketing to human resource management, organizational behavior, statistics, and, of course, business strategy.

Who is this class for: This course is for anyone interested in exploring the strategic elements of applied economics. It will be particularly valuable to executives, managers, entrepreneurs, and investment professionals seeking to expand their skills at the interface of strategy and business management. Students in, or seeking to enter, business or management schools, will likewise find this to be a very valuable resource and learning tool.

Created by:  University of California, Irvine
  • Taught by:  Dr. Peter Navarro, Professor

    Paul Merage School of Business
Level Beginner Commitment 11 weeks of study, 2-3 hours a week Language English How To Pass Pass all graded assignments to complete the course. Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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University of California, Irvine Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.

Syllabus


WEEK 1


An Overview of Modern Macroeconomics



8 videos, 2 readings expand


  1. Reading: Syllabus
  2. Video: Macroeconomics: Introduction to the Power of Macroeconomics
  3. Reading: Weekly Topics
  4. Video: From Macro Problems and Tools to Strategic Business Cycle Management
  5. Video: Macroeconomics in Your Business and Personal Lives
  6. Video: Microeconomics vs. Macroeconomics
  7. Video: The Big Macroeconomic Issues, Part One
  8. Video: The Big Macroeconomic Issues, Part Two
  9. Video: The Major Macroeconomic Policy Tools
  10. Video: The Ups and Downs of the Business Cycle

Graded: Lesson 1

WEEK 2


The Aggregate Supply-Aggregate Demand Model



9 videos, 1 reading expand


  1. Reading: Weekly Topics
  2. Video: Introduction
  3. Video: A "Price Adjustment Mechanism" or Income Adjustment Mechanism?
  4. Video: The Emergence of John Maynard Keynes
  5. Video: Say's Law
  6. Video: The Quantity Theory of Money
  7. Video: The Aggregate Supply-Aggregate Demand Model
  8. Video: Why the Aggregate Demand Curve Slopes Down
  9. Video: Why the AD Curve Shifts
  10. Video: Shifts in the Aggregate Supply Curve

Graded: Lesson 2

WEEK 3


The Keynesian Model and Fiscal Policy



8 videos, 1 reading expand


  1. Reading: Weekly Topics
  2. Video: Fiscal Policy and the Business Climate
  3. Video: The Coming of John Maynard Keynes
  4. Video: The Analysis of the Keynesian Model, Part One
  5. Video: Analysis of the Keynesian Model, Part Two
  6. Video: The Keynesian Expenditure Multiplier
  7. Video: Closing Recessionary and Inflationary Gaps
  8. Video: Closing An Inflationary Gap and Tax Cuts Versus Government Spending
  9. Video: The Keynesian Model Then and Now

Graded: Lesson 3

WEEK 4


Monetary Policy and Business Strategy



10 videos, 1 reading expand


  1. Reading: Weekly Topics
  2. Video: What is Monetary Policy?
  3. Video: All About Interest Rates
  4. Video: The Kinds and Functions of Money
  5. Video: Determinants of Money Demand
  6. Video: How Paper Money is Created and the Money Multiplier
  7. Video: The Money Supply Multiplier and Where Money Comes From
  8. Video: The Nuts and Bolts of Monetary Policy
  9. Video: Using Monetary Policy to Close Recessionary and Inflationary Gaps
  10. Video: Monetary Versus Fiscal Policy
  11. Video: Monetary Policy and Strategic Business and Money Management

Graded: Lesson 4

WEEK 5


Inflation and the Warring Schools of Macroeconomics



8 videos, 1 reading expand


  1. Reading: Weekly Topics
  2. Video: Two Types of Inflation and the Keynesian Dilemma
  3. Video: The Core Rate of Inflation and Inflationary Expectations
  4. Video: The Phillips Curve and Inflationary Spirals
  5. Video: The Natural Rate of Unemployment and Monetarist View of Inflationary Spirals
  6. Video: Monetarist, Keynesian, and Supply Side Inflation Cures
  7. Video: New Classical Economics and the Theory of Rational Expectations
  8. Video: The Three Ranges of the Economy
  9. Video: Strategic Management of Inflation Risk

Graded: Lesson 5

WEEK 6


Growth in the Developed and Developing Worlds



9 videos, 1 reading expand


  1. Reading: Reading List
  2. Video: Overview of the Four Wheels of Growth
  3. Video: The Four Wheels of Growth in Detail
  4. Video: The Classical Growth Models of Adam Smith and Thomas Malthus
  5. Video: The Neoclassical Growth Model and Importance of Technological Change
  6. Video: Growth in Developing Nations
  7. Video: The Quantity and Quality of Human Resources
  8. Video: The Blessing and Sometimes Curse of Natural Resources
  9. Video: The Importance of Capital Formation and Technological Change
  10. Video: Development Strategies To Break The Vicious Cycle of Poverty

Graded: Lesson 6

WEEK 7


International Trade and the Gains (and Losses) From Trade



9 videos, 1 reading expand


  1. Reading: Weekly Topics
  2. Video: An Introduction To The Business of International Trade
  3. Video: The Language and Jargon of International Trade
  4. Video: The Theory of Absolute Advantage
  5. Video: Why Comparative Advantage Trumps Absolute Advantage
  6. Video: A Production Possibilities Frontier Analysis of Comparative Advantage
  7. Video: The Economics and Politics of Protectionism, Part One
  8. Video: The Economics and Politics of Protectionism, Part Two
  9. Video: The Pros and Cons of Protectionism
  10. Video: The Limitations of Ricardian Free Trade in the Real World and the Case of China

Graded: Lesson 7

WEEK 8


Exchange Rates, The Balance of Payments, and Trade Deficits



11 videos, 1 reading expand


  1. Reading: Weekly Topics
  2. Video: Introduction
  3. Video: Some Balance Payments Accounting - The Current Account
  4. Video: Balance of Payments Accounting - The Capital Account
  5. Video: Exchange Rates Defined
  6. Video: Seven Reasons Exchange Rates Move - Part One
  7. Video: Seven Reasons Exchange Rates Move - Part Two
  8. Video: Floating Versus Fixed Exchange Rates & David Hume's Gold Specie Flow Adjustment Mechanism
  9. Video: Hume's Theory and the Gold Standard of the Real World
  10. Video: The Dollar Standard and Its Collapse
  11. Video: Today's Hybrid Exchange Rate System, Currency Blocs, and Fixed Pegs
  12. Video: The Global Spillover Effects of Fiscal and Monetary Policy

Graded: Lesson 8

WEEK 9


Macroeconomics and Public Finance - The Budget Deficit Dilemma



7 videos, 1 reading expand


  1. Reading: Weekly Topics
  2. Video: An Overview of Public Finance
  3. Video: Accurately Measuring the Debt Burden
  4. Video: The Structural Versus Cyclical Budget Deficit
  5. Video: The Cyclical Versus Structural Deficit and Policies to Balance the Budget
  6. Video: Three Ways to Finance Budget Deficits, Part One
  7. Video: Three Ways to Finance Budget Deficits, Part Two and the Balanced Budget Multiplier
  8. Video: Budget Deficit Pros and Cons

Graded: Lesson 9

WEEK 10


Strategic Business Cycle Managing and Investing



7 videos, 1 reading expand


  1. Reading: Weekly Topics
  2. Video: Introduction to Strategic Business Cycle Management
  3. Video: A Simple Forecasting Model for Business Executives and Investors
  4. Video: The GDP Forecasting Model in Action
  5. Video: Strategic Marketing and Operations and Supply Chain Management
  6. Video: Capital Investment, Corporate Finance, and Credit Management
  7. Video: Acquisition and Divestitures, Human Resources Management
  8. Video: Well-Timed Investment Strategies Over the Business Cycle

Graded: Lesson 10

WEEK 11


Finals Week





    Graded: Final Exam
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