Questionnaire Design for Social Surveys

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Questionnaire Design for Social Surveys

Coursera (CC)
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Description

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.

Created by:  University of Michigan
  • Taught by:  Frederick Conrad, Ph.D., Research Professor, Survey Methodology

    Institute for Social Research
  • Taught by:  Frauke Kreuter, Ph.D., Professor, Joint Program in Survey Methodology

    Adjunct Research Professor, Institute for Social Res…

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.

Created by:  University of Michigan
  • Taught by:  Frederick Conrad, Ph.D., Research Professor, Survey Methodology

    Institute for Social Research
  • Taught by:  Frauke Kreuter, Ph.D., Professor, Joint Program in Survey Methodology

    Adjunct Research Professor, Institute for Social Research
Basic Info Course 3 of 7 in the Survey Data Collection and Analytics Specialization Commitment 4-8 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.4 stars Average User Rating 4.4See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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University of Michigan The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.

Syllabus


WEEK 1


Introduction and Unit 1: Overview of Standardized Interviewing
Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions


6 videos, 11 readings expand


  1. Video: Introduction
  2. Reading: Slides Introduction
  3. Reading: Syllabus
  4. Reading: Help us learn more about you!
  5. Reading: Reading Assignments
  6. Reading: Enrollment Options
  7. Reading: Course Project and Peer Assessment
  8. Reading: Grading and Certification
  9. Reading: FAQs
  10. Reading: References/Resources
  11. Reading: Announcement Unit 1
  12. Video: Types of Questions
  13. Video: Measurement Error: Bias and Variance
  14. Video: Standardized Interviewing
  15. Video: Conversational Interviewing
  16. Video: Concept Specification
  17. Reading: Slides Unit 1

Graded: Quiz #1

WEEK 2


Unit 2: Response Process
Comprehension; Retrieval; Judgment; Response


4 videos, 2 readings expand


  1. Reading: Announcement Unit 2
  2. Video: Response Process: Comprehension
  3. Video: Response Process: Retrieval
  4. Video: Response Process: Judgment
  5. Video: Response Process: Response
  6. Reading: Slides Unit 2

Graded: Quiz #2

WEEK 3


Unit 3: Asking Factual Questions
Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality


8 videos, 2 readings expand


  1. Reading: Announcement Unit 3
  2. Video: Facts and Quasi Facts
  3. Video: Memory and Recall: Reporting Behavioral Frequencies
  4. Video: Memory and Recall: Length of Reference Period
  5. Video: Memory and Recall: Comprehension and Retrieval
  6. Video: Asking Sensitive Questions
  7. Video: Asking Sensitive Questions: Techniques
  8. Video: Asking Sensitive Questions: Indirect Techniques
  9. Video: Mode, Privacy, and Confidentiality
  10. Reading: Slides Unit 3

Graded: Quiz #3
Graded: Course Project

WEEK 4


Unit 4: Measuring Attitudes
Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects


7 videos, 2 readings expand


  1. Reading: Announcement Unit 4
  2. Video: Attitude Questions: Attitudes
  3. Video: Attitude Questions: Context Effects
  4. Video: Attitude Questions: Specific vs. General Evaluations
  5. Video: Attitude Questions; Agree Disagree Scales
  6. Video: Attitude Questions: Don't Know
  7. Video: Attitude Questions: Order Effects
  8. Video: All Questions: Response Options and Scales
  9. Reading: Slides Unit 4

Graded: Quiz #4

WEEK 5


Unit 5: Testing Questionnaires
Expert reviews and focus groups; Cognitive interviews; Behavior coding; Quantitative techniques


5 videos, 2 readings expand


  1. Reading: Announcement Unit 5
  2. Video: Pretesting Techniques: Expert Reviews and Focus Groups
  3. Video: Pretesting Techniques: Cognitive Interviews
  4. Video: Behavior Coding
  5. Video: Pretesting Techniques: Quantitative Techniques
  6. Video: Pretesting Techniques - Other Techniques
  7. Reading: Slides Unit 5

Graded: Quiz #5

WEEK 6


Unit 6: Putting It All Together
The questionnaire from start to finish; Things to put at the end; Mode Choice: Implementations for layout; Self-administered questionnaires


6 videos, 3 readings expand


  1. Reading: Announcement Unit 6
  2. Video: From Start to Finish: Putting Questions into a Questionnaire
  3. Video: Motivated Underreporting: Reports from Selected Research Studies
  4. Video: Main Questionnaire: Demographic Questions - Ending
  5. Video: Mode Choice: Implications for Layout
  6. Video: Self-Administered Questionnaires: Additional Requirements
  7. Video: Summary: Unit by Unit Take-Home Points
  8. Reading: Slides Unit 6
  9. Reading: Post-Course Survey

Graded: Final Exam
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