Qualitative Research

Unfortunately Coursera (CC)'s trainings are no longer available on Springest

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Market Research: Quantitative

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This comprehensive course on quantitative market research techniques equips you with the know-how to select and utilize the most effective …

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Market Research: B2B

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Business-to-business (B2B) marketing is fundamentally different from B2C marketing. Market research methodologies vary when you’re evalua…

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Marketing Foundations: Qualitative Research (2016)

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Learn what your customers really want. Use qualitative marketing research, the tool successful companies like Proctor & Gamble and Disney u…

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Market Research Foundations

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Join market research expert Sarah Weise as she goes over some of the best marketing research techniques and how to leverage them for nearly…

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Market Research: Optimizing Price and Willingness to Pay

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Looking to optimize pricing with market research data, but not sure where to begin? In this course, join market research expert and best-se…

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UX Deep Dive: Analyzing Data

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You've gathered data from interviews, usability tests, and other UX research efforts. Now what? In this course, instructor Amanda Stockwell…

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Iterative Market Research: Setting Up Your Research Project

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Dive into the dynamic world of iterative market research, where each phase builds on the previous one, allowing for constant learning and a…

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Learning Design Research

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With design research, designs are more meaningful and effective because they are grounded in a real-world context. The goal of this course …

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Developing Market Research Project Timelines

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Master the art of crafting effective project timelines for market research projects that get you precisely the data you need to meet your r…

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Hands-On Mobile Prototyping for UX Designers

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Design research and user requirements only get you so far. Sometimes you have to go hands on to create the user experience your mobile app …