Marketing: Customer Needs and Wants

Ecommerce means customers can buy products with a click of a button. The question is, will they buy them from you or your competitors? A su…

Integrity is often a brand's biggest asset. To earn the trust of customers, marketers have to put ethics first. In this course, marketing e…

Google Analytics is the industry standard for web analytics. This powerful tool provides the means to track, analyze, and report on site vi…

The customer decision journey connects your brand with customers and differentiates from the competition. Knowing why, how, and where custo…

Finding new customers is great for any business. But just as important as customer acquisition is customer retention. This course from genc…

Ecommerce means customers can buy products with a click of a button. The question is, will they buy from you or your competitors? A success…

If you’re in marketing, you have to reach and connect with customers and prospective customers where they are. And more than ever, people…

In this course sales, marketing, support, and product professionals learn how to be significantly more successful by understanding who thei…

Your customers are multichannel and multidevice. They interact with you from their desktop and on their smartphones, over social media, thr…

Explore the world of customer targeting and how it can help you find and keep the best customers. In this course, marketing expert Luan Wis…