Marketing Analytics

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Marketing Analytics: Setting and Measuring KPIs

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Want to make more–or better–data-driven decisions? Learn how to set and track key performance indicators (KPIs) with analytics consulta…

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Adobe Analytics Essential Training

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As data continues to be the driving force behind business decisions, it's critical for marketers, data analysts, and team leaders to levera…

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Python for Marketing (2019)

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Take your marketing analytics to the next level with Python. The features that make Python so useful for data scientists are the same ones …

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Google 360 Suite Overview

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The Google Analytics 360 Suite includes a set of powerful tools that help enterprise marketers plan, measure, and optimize their marketing …

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Python for Marketing

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Take your marketing analytics to the next level with Python. The features that make Python so useful for data scientists are the same ones …

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Data-Driven Product Management

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In this course with product strategist Drew Falkman, learn the difference between product and marketing analytics, and why product analytic…

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Advanced Google Analytics (2016)

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Do you want better insights from Google Analytics? By customizing filters, tags, segments, and even the data that flows into Google Analyti…

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Marketing Analytics: Setting and Measuring KPIs (2016)

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How are you measuring your marketing efforts? Do you want to make more data-driven decisions? KPIs (key performance indicators) offer a qua…

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Excel for Marketers (2023)

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Excel is a powerful tool for analyzing marketing data and trends. But it’s easy to be scared off by its hundreds of different formulas an…

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Business Analytics Foundations: Predictive, Prescriptive, and Experimental Analytics

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Business analytics encompasses a set of tools, technologies, processes, and best practices that are required to derive knowledge from data.…