Introduction to Social Media Analytics

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Co-creation and stakeholder engagement (corporate communicatie)

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New technologies and social media are challenging the traditional role of the Chief Communications Officer (CCO). This represents a paradig…

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Social Media Marketing Foundations (2017)

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Social media dramatically altered marketing by allowing businesses to engage with their customers, rather than just talk to them. In this c…

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Social Media Marketing: Social CRM (2016)

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While social media provides you with a wealth of information about who your customers are and what they want, determining the most effectiv…

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Social Media Marketing: Social CRM

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While social media provides you with a wealth of information about who your customers are and what they want, determining the most effectiv…

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B2B Foundations: Social Media Marketing (2018)

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Studies show that many companies consult social media to research the products and services they need to run their businesses. Platforms li…

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B2B Foundations: Social Media Marketing

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Studies show that many companies consult social media to research the products and services they need to run their businesses. Platforms li…

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Introduction to Social Media Strategy

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Social media never stands still and neither can a social media strategy. In this course, veteran marketer and Silicon Valley top voice Anke…

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Social Media Stories: Creative Strategies and Tips

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Social media stories are a fun and low-cost way to connect with customers. In this course, digital marketing and social media expert Martin…

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Social Media Marketing with Facebook and Twitter (2015)

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Join the social-media-marketing revolution: learn how to promote brands, increase sales, engage customers, and drive site traffic using Fac…

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Social Media Marketing Foundations (2020)

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Social media dramatically altered marketing by allowing businesses to directly engage with customers and vice versa. Brands that stand the …