Introduction to Marketing

Unfortunately Coursera (CC)'s trainings are no longer available on Springest

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Driving Business Growth Through Customer-Centricity

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Customer centricity has become not just a competitive advantage but a necessity for sustainable business success. This course provides an e…

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Social Employees: The New Marketing Channel

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Today, marketing is everyone's job. Employees in every department must become brand ambassadors. The purpose of this course is to help comp…

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B2C Marketing: 3 Steps to Reach Your Target Audience

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Discover how to pinpoint your target audience with marketing expert Demisha Jennings. This course outlines three key steps: understanding B…

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The Service Mindset: Enhancing Your Customer-Centric Skills

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In this course, develop your skills to adopt a customer-centric mindset that drives business growth. Expert Robbie Kellman Baxter teaches y…

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Marketing Strategy: Nurturing Your Customers

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Customer relationships are at the core of your business—so building these relationships is mission critical. In this course, marketing ex…

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Understanding US Trademarks: A Deeper Dive

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Virtually every business has a trademark, whether they know it or not. Your trademark might be your most valuable asset. Trademark law isnâ…

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Starting a Career in Sales Enablement

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In today's complex sales landscape, sales enablement has become essential for teams striving for growth and customer satisfaction. In this …

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B2B Marketing Foundations

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In this course, learn the key concepts and principles of business to business (B2B) marketing. Marketing expert Dina Shapiro explains what …

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Marketing Metrics: Maximize Your Marketing Spending

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In this course, Christina Inge—a marketing agency CEO, author, international speaker, and professor—guides you through the essentials o…

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Sales: Customer Success

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Customer success is a new field that goes beyond the more traditional sales, marketing, and customer support. Teams are being created to m…