Inglés Empresarial: el márketing y ventas
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Inglés Empresarial: el márketing y ventas
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Description
When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan .
- Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
- Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.
About this course: If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to: · Express your ideas through efficient emails, reports and pe…
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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan .
- Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
- Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.
About this course: If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to: · Express your ideas through efficient emails, reports and persuasive presentations · Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc. · Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world · Become part of a global community of business professionals who are developing their English communication skills Si Ud. trabaja en el marketing, las ventas, o la publicidad, ya sabe que la comunicación efectiva es un requisito del trabajo. Esto se hace aún más difícil cuando se trata de expresar sus ideas de manera persuasiva en inglés. En este curso, Ud. aprenderá a utilizar el inglés con mayor eficacia, uniéndose a los profesionales globales exitosos en todo el mundo. Ud. también desarrollará sus habilidades, junto con personajes auténticos quienes trabajan en marketing que también se esfuerzan para mejorar sus habilidades de comunicación. Finalmente, aprenderá de sus éxitos y fracasos, y reflexionara sobre su propio estilo, puntos fuertes y áreas de mejoramiento. Después de tomar este curso usted será capaz de · Expresar sus ideas a través de correos electrónicos eficaces, informes y presentaciones persuasivas. · Aprender palabras y frases relacionadas con las investigaciones del mercado, la marca, el marketing directo, las tarifas de publicidad y otros · Obtener información inmediata sobre la eficacia de sus habilidades de comunicación de negocios en inglés por parte de los profesionales de ventas y marketing de todo el mundo · Unirse hoy con una comunidad de profesionales globales quienes están desarrollando sus habilidades de comunicación en inglés.
Created by: Arizona State University-
Taught by: Andrea Mürau Haraway, International Educator
Arizona State University, Global Launch -
Taught by: Wanda Huber, International Educator
Arizona State University Global Launch -
Taught by: Jenny Young, International Educator
Arizona State University Global Launch -
Taught by: Beatriz Fuentes-Anderson, International Educator
Arizona State University Global Launch
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
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About Arizona State University Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.Syllabus
WEEK 1
Product
Where do you start marketing with a project or product? Why with an effective brainstorming session of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully and brainstorming phrases and techniques to make ...
6 videos, 7 readings, 4 readings expand
Graded: 1.19 Week 1 Test
WEEK 2
Product Perception
Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lesso...
6 videos, 10 readings, 4 readings expand
Graded: 2.19 Week 2 Test
WEEK 3
Promotion
Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus gro...
6 videos, 9 readings, 3 readings expand
Graded: 3.20 Week 3 Test
WEEK 4
Persuasive Techniques
By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these princ...
6 videos, 8 readings, 3 readings expand
Graded: 4.19 Week 4 Test
WEEK 5
Pitch
Why do we respond better to some sales pitches than others? Jake needs help with his presentation to senior management and goes to Catherine for advice. Week 5 is full of quick tips for formal presentations, pitches, impromptu speeches, sales scripts and consu...
6 videos, 16 readings, 5 readings expand
Graded: 5.28 Week 5 Test
WEEK 6
Review
In this week, we'll review and practice key concepts and language from the course. Watch the videos, check your knowledge and understanding and analyze techniques you best loved about this Marketing and Sales class....En esta semana, repasaremos y practicaremo...
1 video, 1 reading expand
Graded: 6.3 FINAL TEST
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