Drug Commercialization

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Description

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are c…

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Didn't find what you were looking for? See also: Portfolio Management, Pharmaceutical, Retail (Management), Project Management, and Risk Analysis.

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place.

Who is this class for: This class is for professionals and students interested in better understanding the process of how to market a drug in the pharmaceutical and biotech industry as well as anyone who wants to learn how new drugs are marketed.

Created by:  University of California, San Diego
  • Taught by:  Williams S. Ettouati, Pharm.D., Director, Industrial Relations & Development; Health Sciences Associate Clinical Professor, N.S.

    Skaggs School of Pharmacy and Pharmaceutical Sciences
  • Taught by:  Joseph D. Ma, Associate Professor of Clinical Pharmacy

    Skaggs School of Pharmacy and Pharmaceutical Sciences
Level Beginner Commitment 3-4 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.8 stars Average User Rating 4.8See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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University of California, San Diego UC San Diego is an academic powerhouse and economic engine, recognized as one of the top 10 public universities by U.S. News and World Report. Innovation is central to who we are and what we do. Here, students learn that knowledge isn't just acquired in the classroom—life is their laboratory.

Syllabus


WEEK 1


Welcome!



1 video expand


  1. Video: Welcome!


Pharmacoeconomics in Drug Development, Jan Hirsch, Ph.D.



5 videos, 2 readings expand


  1. Video: Pharmacoeconomics in Drug Development I
  2. Video: Pharmacoeconomics in Drug Development II
  3. Video: Pharmacoeconomics in Drug Development III
  4. Discussion Prompt: Quality of Life: What's of greatest importance in your world?
  5. Video: Pharmacoeconomics in Drug Development IV
  6. Video: Pharmacoeconomics in Drug Development V
  7. Discussion Prompt: What's interesting on http://www.ispor.org
  8. Reading: Lecture Slides
  9. Reading: A new Master Degree in Science in Drug Development & Product Management at UCSD

Graded: Pharmacoeconomics in Drug Development Quiz

Intellectual Property Strategy & BioSimilars, Williams Ettouati, Pharm.D.



5 videos, 2 readings expand


  1. Video: Intellectual Property Strategy & BioSimilars I
  2. Video: Intellectual Property Strategy & BioSimilars II
  3. Reading: Update on pay-for-delay
  4. Video: Intellectual Property Strategy & BioSimilars III
  5. Video: Intellectual Property Strategy & BioSimilars IV
  6. Video: Intellectual Property Strategy & BioSimilars V
  7. Reading: Lecture Slides

Graded: Intellectual Property Strategy & BioSimilars Quiz

WEEK 2


Marketing Pharmaceuticals & Biotechnology Drugs, Williams Ettouati, Pharm.D.



6 videos, 1 reading expand


  1. Video: Marketing Pharmaceuticals & Biotechnology Drugs I
  2. Video: Marketing Pharmaceuticals & Biotechnology Drugs II
  3. Video: Marketing Pharmaceuticals & Biotechnology Drugs III
  4. Video: Marketing Pharmaceuticals & Biotechnology Drugs IV
  5. Discussion Prompt: Social Media: How is it changing things?
  6. Video: Marketing Pharmaceuticals & Biotechnology Drugs V
  7. Discussion Prompt: Orphan drug successes?
  8. Video: Marketing Pharmaceuticals & Biotechnology Drugs VI
  9. Reading: Lecture Slides

Graded: Marketing Pharmaceuticals & Biotechnology Drugs Quiz

Managed Markets and Sales Strategy, Doral Fredericks, Pharm.D., MBA



5 videos, 1 reading expand


  1. Video: Managed Markets and Sales Strategy I
  2. Video: Managed Markets and Sales Strategy II
  3. Discussion Prompt: How will the increase in public-funded coverage change things?
  4. Video: Managed Markets and Sales Strategy III
  5. Video: Managed Markets and Sales Strategy IV
  6. Video: Managed Markets and Sales Strategy V
  7. Reading: Lecture Slides

Graded: Managed Markets and Sales Strategy Quiz

WEEK 3


Strategic Alliances in Academia, Pharma and Biotech, Williams Ettouati, Pharm. D.



3 videos, 1 reading expand


  1. Video: Strategic Alliances
  2. Video: Strategic Alliances and Deals in 2015
  3. Video: Structuring and Negotiating Alliances
  4. Discussion Prompt: What would you seek advice on?
  5. Reading: Lecture Slides

Graded: Strategic Alliance & M+A in Pharma, Biotech & Academia

Business Models and Portfolio Management
Catherine Godrecka-Bareau, CFA
Director Strategy & Portfolio Management, Biosimilars, Merck


5 videos, 1 reading expand


  1. Video: Business Models and Portfolio Management Part 1
  2. Video: Business Models and Portfolio Management Part 2
  3. Discussion Prompt: Which market business model most interests you?
  4. Video: Business Models and Portfolio Management Part 3
  5. Video: Business Models and Portfolio Management Part 4
  6. Video: Business Models and Portfolio Management Part 5
  7. Reading: Lecture Slides

Graded: Quiz

WEEK 4


Academic Industry partnership "Various models, Various outcomes", Remi Brouard, M.D.



6 videos, 1 reading expand


  1. Video: Academic Industry partnership "Various models, Various outcomes" I
  2. Video: Academic Industry partnership "Various models, Various outcomes" II
  3. Video: Academic Industry partnership "Various models, Various outcomes" III
  4. Video: Academic Industry partnership "Various models, Various outcomes" IV
  5. Video: Academic Industry partnership "Various models, Various outcomes" V
  6. Video: Academic Industry partnership "Various models, Various outcomes" VI
  7. Discussion Prompt: Do you know of any interesting partnerships?
  8. Reading: Lecture Slides

Graded: Academic Industry partnership "Various models, Various outcomes" Quiz

From Start up to Success in Biotech, Barry Quart, Pharm.D.



5 videos, 2 readings expand


  1. Video: From Start up to Success in Biotech I
  2. Video: From Start up to Success in Biotech II
  3. Video: From Start up to Success in Biotech III
  4. Video: From Start up to Success in Biotech IV
  5. Video: From Start up to Success in Biotech V
  6. Discussion Prompt: What's your most important take-away?
  7. Reading: Lecture Slides
  8. Reading: Congratulations and Thanks!

Graded: From Start up to Success in Biotech Quiz
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