Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

In this course, CEO, author, and professor Christina Inge presents marketing professionals with everything they need to know to get started…

Do you want to learn how analytics can improve your marketing game? Marketing expert Matt Bailey explains what analytics is, what it can do…

In this course, you'll learn how to effectively present digital marketing data from Google Analytics to your stakeholders. To begin, instru…

How are you measuring your marketing efforts? Do you want to make more data-driven decisions? KPIs (key performance indicators) offer a qua…

Business analytics encompasses a set of tools, technologies, processes, and best practices that are required to derive knowledge from data.…

The sales data at your organization can tell you more than how much revenue you earned. The information you’re generating can be used to …

Want to make more–or better–data-driven decisions? Learn how to set and track key performance indicators (KPIs) with analytics consulta…

An understanding of how to segment and test marketing campaigns with analytics is a useful addition to any digital marketer's toolkit. In t…

Since the inception of data analytics, the way in which analysts view and interpret data has evolved tremendously. New technologies, tools,…

Analytics is such a broad topic that it's hard to know where to get started. In this course designed for students, explore how to use data …