Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

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Fundamentals of Marketing Your Business Online

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In the current difficult economic times businesses need to take advantage of every opportunity to maximise their marketing presence to as m…

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Marketing Analytics Foundations

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In this course, CEO, author, and professor Christina Inge presents marketing professionals with everything they need to know to get started…

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Consumer Behavior Analytics for Marketing

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In this course, Christina Inge—a marketing agency CEO, author, international speaker, and professor—shows you how to leverage consumer …

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Marketing Analytics: Presenting Digital Marketing Data

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In this course, you'll learn how to effectively present digital marketing data from Google Analytics to your stakeholders. To begin, instru…

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Marketing Analytics: Setting and Measuring KPIs (2016)

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How are you measuring your marketing efforts? Do you want to make more data-driven decisions? KPIs (key performance indicators) offer a qua…

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Agile Marketing Foundations

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By adopting agile marketing principles, you can run projects that have a greater impact and improve over time. In this course, marketing ex…

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Marketing Analytics: Segmentation and Testing

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An understanding of how to segment and test marketing campaigns with analytics is a useful addition to any digital marketer's toolkit. In t…

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Marketing Foundations: Analytics (2021)

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Do you want to learn how analytics can improve your marketing game? Marketing expert Matt Bailey explains what analytics is, what it can do…

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Marketing Analytics: Setting and Measuring KPIs

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Want to make more–or better–data-driven decisions? Learn how to set and track key performance indicators (KPIs) with analytics consulta…

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AI for Marketing

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Dive into the transformative power of AI in marketing with this course for marketing professionals. Seasoned marketing strategist Brad Bate…