Customer Analytics

Unfortunately Coursera (CC)'s trainings are no longer available on Springest

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UX Research: Journey Mapping

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One way to enhance customer experience and build better products is to plot your ideal customer’s journey chronologically. That way you c…

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Programmatic Advertising Foundations

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Programmatic advertising automates digital media buying. By using software and algorithms to select buys, your ad placement becomes more ni…

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Future Proofing Your Data Science Career

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Data science is growing—and changing. Some practitioners are apprehensive about what the future holds. Will businesses lose interest in b…

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Programmatic Advertising Foundations (2017)

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How do you buy ads when the customer can be anywhere, at any time? Programmatic advertising automates digital media buying. By using softwa…

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Predictive Customer Analytics

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Use big data to tell your customer's story, with predictive analytics. In this course, instructor Kumaran Ponnambalam teaches you about the…

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Using Data to Create a Better Customer Experience

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Samuel Cummings, a seasoned expert in data and customer service, explores how to use data to elevate customer interactions. This course hel…

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Predictive Customer Analytics (2017)

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Use big data to tell your customer's story, with predictive analytics. In this course, you can learn about the customer life cycle and how …

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Programmatic Advertising Foundations (2020)

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Programmatic advertising automates digital media buying. By using software and algorithms to select buys, your ad placement becomes more ni…

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Marketing Foundations: Targeting

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Explore the world of customer targeting and how it can help you find and keep the best customers. In this course, marketing expert Luan Wis…

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Nano Tips for Strategic Storytelling with Andy Eninger

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Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, Andy…