Career Brand Development and Self-Coaching

About this course: In this course, you will engage in developing and strengthening the functional component of your career brand. Acting as “your own Chief Executive Officer” (P. Drucker), you will learn how to use strategic management models and techniques for enhancing your skills portfolio. You will learn how to increase your human capital by developing and documenting high-demand marketable skills. After completing this course, you will be able to: - Implement business strategy and models and tools, such as benchmarking and SWOT analysis, for identifying and analyzing your competitive strengths and addressing competency gaps in a skill-based, competitive job selection context; - Understand evidence-based, data-driven skill assessment methodologies and techniques; - Select appropriate assessment tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your transferable skills; - Create your critical competency profile ("The Self-Assessment Grid for Evaluation, or SAGE") and use it as an effective instrument for an objective, 360 degree self-assessment of your competitive strengths and competency gaps; - Create and use an effective instrument for organizing, directing and monitoring your skill-building activities (“The Skill-Building Dashboard, or Skill-Builder”); - Develop an effective tool (“The T-Portfolio”) for gathering and organizing samples of standards, best practices, assessment instruments and techniques in your chosen field; - Effectively organize your self-management information system to systematically collect and analyze job-related data, evaluate and assess required competencies and skills, develop and implement plans for self-improvement, and monitor your progress; - Develop and implement a realistic performance metric for your career development activities ("Your Present Job Market Value"); - Engage in self-coaching to support active self-development.

Created by:  The State University of New York

• Taught by:  Dr. Valeri Chukhlomin, Professor

  SUNY Empire State College

• Taught by:  Dr. Michele Forte, Assistant Professor, SUNY Empire State College

  Community and Human Services

• Taught by:  Dr. Kymn Harvin Rutigliano , Assistant Professor

  SUNY Empire State College

• Taught by:  Dr. John M. Beckem II, Assistant Professor of Finance and Management Studies

  State University of New York, Empire State College

• Taught by:  Dr. Tonka Jokelova, Coordinator of Curriculum and Instructional Design

  SUNY Empire State College

• Taught by:  Amy Giaculli, Coordinator of Student Services

  SUNY Empire State College

Basic Info Course 2 of 4 in the Career Brand Management Specialization Commitment 5 weeks of study, 3-5 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.3 stars Average User Rating 4.3See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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The State University of New York The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe.

Syllabus


WEEK 1


Harnessing the Power of Personal Analytics for Career Branding



Welcome to the course! The introductory module takes you through all stages of developing and strengthening the functional component of your career brand. In this week, you will learn how to use strategic management models and techniques for enhancing your skills portfolio. You will also engage in creating an effective instrument for organizing, directing, and monitoring your skill-building activities (“The Skill-Building Dashboard, or Skill-Builder”). You’ll continue exercising in Career Development Lab and learn how to develop an effective tool (“The T-Portfolio”) for gathering and organizing samples of standards, best practices, assessment instruments and techniques in your chosen field. Your instructors for this week are Amy Giaculli and Val Chukhlomin.


7 videos, 8 readings, 3 practice quizzes expand

1. Video: Why do we need a skill builder?
2. Practice Quiz: Week 1 Practice Quiz 1
3. Reading: T-Shaped Professionals: A Case Study by Morten Hansen at the 2014 T-Summit
4. Discussion Prompt: Discussion: T-Shaped Professionals
5. Video: How to build a skill builder?
6. Reading: The Power of Auto-Analytics, or The Quantified Self
7. Discussion Prompt: Discussion: Quantified Self
8. Video: What can we learn from business strategy?
9. Practice Quiz: Week 1 Practice Quiz 2
10. Video: DREAM skills for dream jobs
11. Practice Quiz: Week 1 Practice Quiz 3
12. Video: Career development lab: Introduction
13. Reading: CDL Weekly workout schedule
14. Video: Case study: Hiring a new employee
15. Reading: Case study: Hiring a new employee
16. Video: Self-coaching toolbox: Assessment grid and T-portfolio (pdf attached)
17. Reading: How this course works
18. Reading: Optional reading
19. Reading: Course developers and contributors
20. Reading: Reuse of content

Graded: Week 1 Final Quiz

WEEK 2


Understanding Assessment



Research shows that job candidates often overestimate their preparedness for a desired position. Week 2 focuses on evidence-based, data-driven skill assessment methodologies and techniques from the perspective of experts in the field. We will specifically focus on common tools and techniques experts use to evaluate competencies such as rubrics, frameworks, standards, and benchmarks. Your instructor for this week is Michele Forte, CDL facilitators are Amy Giaculli and Val Chukhlomin.


10 videos, 1 reading, 2 practice quizzes expand

1. Video: Introduction to Week 2: What is going on behind the scenes?
2. Video: Critical tasks
3. Video: Standards and benchmarks
4. Video: Assessment tools: Rubrics
5. Practice Quiz: Week 2 Practice quiz 1
6. Video: Expert assessment
7. Video: Interviews
8. Practice Quiz: Week 2 Practice quiz 2
9. Reading: Resources
10. Video: Benchmarking: An interview with Tom Lindsley
11. Video: What have we learned in Week 2?
12. Video: Skills assessment (pdf attached)
13. Video: Self-coaching toolbox: Self-assessment grid and T-portfolio (pdf attached)

Graded: What have we learned in Week 2?
Graded: Peer Review 1: Making Sense of Skills Assessment

WEEK 3


Mastering Self-Assessment



You will learn how to select appropriate assessment tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your transferable skills. You will learn how to increase your marketability by getting familiar with the use of these tools and by developing and documenting high-demand skills. Your instructors for this week are Amy Giaculli, Val Chukhlomin, and Kymn Rutigliano.


11 videos, 5 readings, 2 practice quizzes expand

1. Video: Introduction to Week 3
2. Video: Meet Sonya (pdf attached)
3. Video: Sonya's self-assessment, part 1
4. Reading: Supplementary materials: Creating PowerPoint presentations
5. Video: Sonya's self-assessment, part 2
6. Reading: Supplementary materials: Delivering PowerPoint presentations
7. Video: Exercise: Self-assessment
8. Practice Quiz: Week 3 Practice quiz 1
9. Video: What does literature say about self-assessment? (pdf attached)
10. Reading: Exploring self-assessment
11. Video: Tools of self-assessment (pdf attached)
12. Reading: Exploring self-assessment tools
13. Video: Accuracy of self-assessment (pdf attached)
14. Reading: Employer's perspective on selection: An interview with Pamela Lanier
15. Practice Quiz: Week 3 Practice quiz 2
16. Video: What have we learned in Week 3?
17. Video: Self-coaching toolbox: Self-assessment grid for evaluation (SAGE) (document attached)
18. Video: Self-coaching toolbox: Present job market value (PJMV) and the Dashboard

Graded: What have we learned in Week 3?

WEEK 4


Putting Self-Coaching to Work



You will create your critical competency profile ("The Self-Assessment Grid for Evaluation, or SAGE") and use it as an effective instrument for an objective, 360 degree self-assessment of your competitive strengths and competency gaps. You will also develop and implement a realistic performance metric for your career development activities ("Your Present Job Market Value"). You will learn how to engage in self-coaching to support active self-development. You instructors for this week is John Beckem, CDL facilitators are Amy Giaculli and Val Chukhlomin.


11 videos, 2 practice quizzes expand

1. Video: Introduction to Week 4
2. Video: Final skill building dashboard
3. Video: 360 degree self-assessment
4. Practice Quiz: Week 4 Practice quiz 1
5. Video: Revisiting the SWOT analysis
6. Video: Present job market value
7. Video: Self-coaching vs. professional coaching
8. Video: Implementing your strategy
9. Practice Quiz: Week 4 Practice Quiz 2
10. Video: Self-assessment of the leadership style: An interview with Elliot Masie
11. Video: Qualities of a leader: An interview with Elliot Masie
12. Video: What have we learned in Week 4?
13. Video: CDL Workouts review: Making sense of personal analytics

Graded: What have we learned in Week 4?
Graded: Peer Review 2: Putting Self-Coaching to Work

WEEK 5


Course Review
Watch Course Review video, take the end-of-the-course survey and the final quiz. You instructors for this week are Amy Giaculli and Val Chukhlomin.


1 video, 1 reading expand

1. Video: Course review
2. Reading: End of the course survey

Graded: What have we learned in the course?