Building the Business Model for Corporate Entrepreneurs

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Building the Business Model for Corporate Entrepreneurs

Coursera (CC)
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Description

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

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  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure. Your completed project will be a customer-validated Business Model Canvas that outlines the business case for a new product or service to address your selected challenge…

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure. Your completed project will be a customer-validated Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity in a corporate context. This project is derived from four areas of focus in the course: • Identifying how to create and deliver value for existing and future customers of the company; • Learning how to extract value for the corporate venture in a sustainable fashion; • Conducting in-depth interviews to guide the customer discovery process for your corporate venture; and • Developing business models that encompass the product or service, customers, and economic engine that deliver on the corporate venture objectives. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-business-model

Who is this class for: For an increasing number of established companies, creating new businesses within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new businesses. This course is primarily aimed at professionals who are inspired, or tasked, to develop and lead new businesses within established companies. This course is also valuable to any undergraduates, graduate students, or professionals interested in corporate entrepreneurship. The Corporate Entrepreneurship Specialization is designed for junior- and middle-managers in medium- to large-sized companies interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses within large companies. These new businesses rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation.

Created by:  University of Maryland, College Park
  • Taught by:  Daniel Gordon, Lecturer of Technology Entrepreneurship

    Maryland Technology Enterprise Institute (Mtech)
Basic Info Course 2 of 5 in the Corporate Entrepreneurship: Innovating within Corporations Specialization Level Beginner Language English, Subtitles: Romanian How To Pass Pass all graded assignments to complete the course. User Ratings 4.6 stars Average User Rating 4.6See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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University of Maryland, College Park The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

Syllabus


WEEK 1


Introduction to Business Modeling
In this module, we will introduce how to create and deliver value for existing and future customers of the company through a customer-validated, business modeling methodology.


9 videos, 5 readings expand


  1. Video: Preview of the Course
  2. Reading: Welcome to Building the Business Model for Corporate Entrepreneurs
  3. Reading: Meet Dan Gordon
  4. Reading: Connect with your Classmates
  5. Reading: Our Recommended Textbook for the Course
  6. Reading: Download the Business Model Canvas Poster
  7. Video: Welcome to Week One
  8. Video: What is a startup?
  9. Video: Customer, market, and value propostion
  10. Video: Product-market fit: The heart of the business model
  11. Video: Walk-through of the Business Model Canvas - Part 1
  12. Video: Walk-through of the Business Model Canvas - Part 2
  13. Video: How do you develop a business model?
  14. Video: Preview of the Master of Professional Studies in Technology Entrepreneurship

Graded: Business Models of Innovative Corporations

WEEK 2


Customer Discovery and Customer Validation
In this module, we will examine how to identify real customers and conduct in-depth interviews to guide the customer discovery process for the corporate venture.


7 videos, 2 readings expand


  1. Video: Welcome to Week Two
  2. Reading: Talking to Humans
  3. Video: Why talk to customers? What do they know?
  4. Video: How to get insights from customers
  5. Video: Building a pipeline of customer interviews
  6. Video: What to do before the interview
  7. Video: What to do after the interview
  8. Video: Cold calling 101
  9. Reading: How to Interview a Customer (Optional)

Graded: Customer Discovery and Customer Validation

WEEK 3


Customer Segmentation and Analysis
In this module, we will evaluate how to segment customers and develop a minimum viable product (MVP) with product-channel fit.


12 videos, 7 readings expand


  1. Video: Welcome to Week Three
  2. Video: Why have customer segments at all?
  3. Video: Customer segments, value propositions, and product features
  4. Video: Customer types
  5. Video: Customer segments and business models
  6. Reading: An Introduction to Customer Segmentation
  7. Reading: In the Digital Era, People, Not Processes, Are Key (Optional)
  8. Reading: Know Your Customers’ “Jobs to Be Done” (Optional)
  9. Reading: What Is Value? The Costco Value Proposition (Optional)
  10. Video: Customer archetypes
  11. Video: Minimum viable product (MVP)
  12. Reading: The Lean Startup Methodology (Optional)
  13. Reading: How To Design Your Next Minimum Viable Product (Optional)
  14. Video: Market size and sizing
  15. Video: Physical and virtual goods
  16. Video: Market types
  17. Video: B2C and B2B markets
  18. Video: Crossing the chasm
  19. Reading: Business Model Generation

Graded: Value Proposition and Customer Segment Analysis
Graded: Customer Types and Customer Archetypes Analysis

WEEK 4


Creating the Business Model for the Corporate Venture
In this module, we will develop a business model that encompasses the product or service, customers, and economic engine that deliver on the corporate venture’s objectives.


11 videos, 5 readings expand


  1. Video: Welcome to Week Four
  2. Video: The funnel of customer engagement
  3. Video: What is a channel?
  4. Video: Product-channel fit
  5. Reading: The Elements of Value (Optional)
  6. Reading: You're Not Steve Jobs - You Need to Learn from Customer Behavior (Optional)
  7. Reading: Corporate Acquisitions Of Startups: Why Do They Fail? (Optional)
  8. Reading: Business Model Generation
  9. Video: Cost structure
  10. Video: The rest of the business model canvas
  11. Video: Key activities
  12. Video: Key partnerships
  13. Video: Key resources
  14. Reading: How To Turn Corporations Into Innovation Machines (Optional)
  15. Video: Final Thoughts
  16. Video: Learn with the Master of Professional Studies in Technology Entrepreneurship

Graded: Developing Your Business Model
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