Arts and Culture Strategy

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Arts and Culture Strategy

Coursera (CC)
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Provider rating: starstarstarstar_halfstar_border 7.2 Coursera (CC) has an average rating of 7.2 (out of 6 reviews)

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Description

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Arts and culture leaders have a tough but rewarding task: creating and leading sustainable organizations that deliver real social value. There is a lot of competition out there. Being an effective leader means constantly adapting, cleverly using the best tools to reach as many people as possible. This course is designed to help leaders at any level do just that.

Created by:  University of Pennsylvania, National Arts Strategies
  • Taught by:  Peter Frumkin, Professor

    Nonprofit Leadership Program, School of Social Policy & Practice
  • Taught by:  Mrs. Russell Willis Taylor, Lecturer, School of Social Policy & Practice; Past President & CEO, National A…

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Didn't find what you were looking for? See also: Culture, Strategy, Gender Studies, Classics, and Social History.

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Arts and culture leaders have a tough but rewarding task: creating and leading sustainable organizations that deliver real social value. There is a lot of competition out there. Being an effective leader means constantly adapting, cleverly using the best tools to reach as many people as possible. This course is designed to help leaders at any level do just that.

Created by:  University of Pennsylvania, National Arts Strategies
  • Taught by:  Peter Frumkin, Professor

    Nonprofit Leadership Program, School of Social Policy & Practice
  • Taught by:  Mrs. Russell Willis Taylor, Lecturer, School of Social Policy & Practice; Past President & CEO, National Arts Strategies

Commitment 4-6 hours/week Language English How To Pass Pass all graded assignments to complete the course. Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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University of Pennsylvania The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. National Arts Strategies

Syllabus


WEEK 1


Arts and Culture - Value Then, Value Now, Value Tomorrow



We welcome you to this five-unit course with a brief history of the world relative to arts and culture and where we are now. What is the substance of value (objective/subjective) – to whom, for what? What are the essential and timeless issues facing us? How do we connect and interlock mission and value to be supportive, contingent and flexible?


9 videos, 1 reading expand


  1. Video: 1.1 | Welcome to Arts & Culture Strategy
  2. Reading: Unit 1 Slides
  3. Video: 1.2 | Introduction to Unit One
  4. Video: 1.3 | Value Through the Ages
  5. Video: 1.4 | What Has Changed?
  6. Video: 1.5 | Mission & Value
  7. Video: 1.6 | Value Now
  8. Video: 1.7 | Value, Capacity & Support
  9. Video: 1.8 | Scope & Scale
  10. Video: 1.9 | Off the Record: Value Creation in the Arts

Graded: Unit 1 Quiz

WEEK 2


Form Follows Function: Organizational Structures Aligned to Purpose



How do we deliver on value? This week explores form and function of organizations. By the end of the unit, you will clearly understand organization structures – historic and behavioral biases that keep us from changing current structures, frameworks and logic that build better structures. And you will better understand risk - how best to identify and manage it.


8 videos, 2 readings expand


  1. Video: 2.1 | Introduction to Unit Two
  2. Reading: Unit 2 Slides
  3. Reading: Additional Reading and Resources
  4. Video: 2.2 | Dominant Logic
  5. Video: 2.3 | Frugal Engineering
  6. Video: 2.4 | Logic Models: Designing Your Business Model
  7. Video: 2.5 | Logic Models: Real World Application
  8. Video: 2.6 | What Makes a Resilient Organization?
  9. Video: 2.7 | Identifying & Managing Risk
  10. Video: 2.8 | Off the Record: Logic Models

Graded: Unit 2 Peer Assignment

WEEK 3


Who Are We For?



To answer this question we need to understand and evaluate the critical features of our external environment. This will give us context to identify the unique values organizations can bring to communities that build support and allow for stronger collaborations. We will be better able to balance artistic and economic choices, and create differentiation and positioning that attract, serve and keep participants and customers.


6 videos, 1 reading expand


  1. Video: 3.1 | Introduction to Unit Three
  2. Reading: Unit 3 Slides
  3. Video: 3.2 | What's Going On in Our World?
  4. Video: 3.3 | Competitive Analysis: Analyzing the Environment
  5. Video: 3.4 | Competitive Analysis: Real World Application
  6. Video: 3.5 | Working Collaboratively
  7. Video: 3.6 | Off the Record: Competition & Collaboration

Graded: Unit 3 Peer Assignment

WEEK 4


Where Do We Stand? Making Choices



A tension exists between artistic/mission and economics. As much as we’d like to try, we can’t be everything to everyone. We must find alignment and balance. How do you recognize and systematically respond to changes in your community? In this unit we’ll explore advancing your mission through a sharp focus on customers and markets; how best to understand the needs and interests of stakeholders; how to identify the best target-customer segments for your organization/project; and how to attract and retain those customers.


6 videos, 1 reading expand


  1. Video: 4.1 | Introduction to Unit Four
  2. Reading: Unit 4 Slides
  3. Video: 4.2 | Why Is it Imperative that We Define Our Promise
  4. Video: 4.3 | Marketing?
  5. Video: 4.4 | Public, Product, Place, Promotion & Pricing
  6. Video: 4.5 | Brands & Beyond
  7. Video: 4.6 | Off the Record: Marketing

Graded: Unit 4 Peer Assignment

WEEK 5


Building Support & Finding Legitimacy



Who determines value and how do you influence that determination? In this unit, we look at meaningful measures and meaningful communication. How do you test value? How do you make timely decisions? How do you communicate to the vast variety of stakeholders who support your organization or will support your organization?


7 videos, 1 reading expand


  1. Video: 5.1 | Introduction to Unit 5
  2. Reading: Unit 5 Slides
  3. Video: 5.2 | Legitimacy & Meaning
  4. Video: 5.3 | Meaningful Measures: Balanced Scorecards & Dashboards
  5. Video: 5.4 | Meaningful Measures: Using Balanced Scorecards & Dashboards
  6. Video: 5.5 | Meaningful Communication
  7. Video: 5.6 | Off the Record: Performance Metrics
  8. Video: 5.7 | Moving Forward

Graded: Unit 5 Quiz
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