Writing for the Web

Create online content that connects with readers to achieve better results.As businesses expand their web marketing and promotion, and as more and more professionals take on responsibilities that include writing online content, the need for web-specific writing skills is increasing. However, many e-venues such as intranets, blogs, eNewsletters and even company websites are being written incorrectly or with minimal and often adverse effectiveness. This hands-on, 2-day writing program offers skills, tools and professional instructor feedback to help anyone who creates, revises or maintains online content connect with their target audience—and achieve improved results.

Also Available as:

• Onsite

How You Will Benefit

• Understand the unique challenges of writing for online readers and how to connect with them
• Learn to write relevant, concise content and to structure it effectively
• Become proficient in the art of blogging for business
• Understand fundamental principles of web optimization
• Know basic graphic design principles
• Learn basic web-building terms (HTML, meta-tags, SEO, etc.)
• Focus on reader and business needs to produce better results
• Enhance usability and access to reach a broader audience

What You Will Cover

• Web-content fundamentals: writing and organizing for maximum effectiveness
• Rules of web writing and how it differs from other forms of promotional writing
• Structuring your content for optimum usability and impact
• Search engine optimization for writers and how it must affect content
• Best practices and tested approaches to online business writing
• Connecting with your audience: knowing their needs and writing copy that resonates for them

Who Should Attend

All business professionals who write online content, including content managers and editors, online help writers, business analysts and administrators, programmers, web masters, copywriters, web-content writers, designers and developers as well as marketing managers, brand managers and coordinators.

Special Feature

Participants must bring a laptop computer with a recent version of MS Word.