Marketing for Non-Marketers

Do you understand marketing basics? The role of consumer behavior? How marketing strategy is developed and implemented?As you know, businesses exist to serve customers. Marketing is the department that ensures the company stays focused on the customer and makes customer satisfaction a top priority. Marketers develop a clear understanding of what customers value and advise other departments how to create value for customers.

As you become familiar with marketing basics, you will discover how to approach decisions by taking customer relationships into account. Develop a more open and productive dialogue with the marketing department and promote communication and understanding between marketing and all other departments in your company.

Also Available as:

• Onsite

*Purchase any AMA OnDemand course by October 31, 2013 for only $995.

Schedule Duration Attendees 3 Month Subscription 1 2 3 4

How You Will Benefit

• Define marketing and explain its role and purpose
• Understand the value of marketing and the marketing function
• Improve communication and interaction with the marketing department
• Integrate a marketing orientation into your thinking and communication
• Factor customer requirements into your decision-making on products, services, price and distribution

Learning Plan

Introducing the basic principles of marketing

• Understanding marketing basics
• Defining marketing
• Learning the components of the marketing mix
• Knowing your market
• Understanding consumer behavior
• Researching your market
• Segmenting your market to better serve key sectors

Understanding marketing strategies and programs

• Understanding and defining marketing strategy
• Describing product positioning
• Focusing on brand positioning
• Discovering how the strategy is implemented
• Grasping the marketing plan
• Analyzing marketing strategy
• Understanding the marketing audit

Who Should Attend This Course

Any employee who interfaces with marketing and would like to understand the role of marketing, wishes to better understand marketing decisions or aspires to join the marketing department.