The 101% Brand: How Your Corporate Culture Creates Your Brand
Description
In these challenging economic times few companies are paying conscious attention to the impact of employee sentiment on their brand. Bobby Bakshi, Founder and Chief Inspiration Officer of Resonant Insights LLC, is a proponent of leading with clarity of purpose, one employee at a time. SIGN-UP for this course to learn how to create a culture of common understanding and intention, starting by each employee getting clear about their purpose and how it connects with that of the company they represent.
Learn from case-studies of those doing a great job (e.g. Zappos sold to Amazon for $1.25 billion) and those who have learned the hard way (e.g. "United Breaks Guitars").
Bobby Bakshi will guide y…
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In these challenging economic times few companies are paying conscious attention to the impact of employee sentiment on their brand. Bobby Bakshi, Founder and Chief Inspiration Officer of Resonant Insights LLC, is a proponent of leading with clarity of purpose, one employee at a time. SIGN-UP for this course to learn how to create a culture of common understanding and intention, starting by each employee getting clear about their purpose and how it connects with that of the company they represent.
Learn from case-studies of those doing a great job (e.g. Zappos sold to Amazon for $1.25 billion) and those who have learned the hard way (e.g. "United Breaks Guitars").
Bobby Bakshi will guide you through the 10 steps to creating a thriving culture regardless of the size of your company. Remember, as Tony Hsieh (CEO of Zappos) says: "Your Culture is Your Brand." Bobby believes this happens ONE EMPLOYEE AT A TIME. This course is a simple way for each employee in your company to connect with your brand by first figuring out their personal brand.
Please contact Bobby to discuss your specific needs and to go deeper into this material: bobby@ResonantInsights.com.
Also, look for his upcoming course: CONSCIOUS CULTURE CREATES BRAND VALUE
Category: BusinessOver 23 lectures and 1 hour of content!
Bobby Bakshi is the Founder and Chief Inspiration Officer of Resonant Insights LLC, a strategic insights consultancy that blends marketing, branding and people culture into an integrated approach to creating thriving brands and products/services.
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