21 Account Management Training Courses

Let us help you choosing the right course

Not sure which course to pick? Please read on: As an account manager, you are responsible for a number of your company’s clients and act as their first point of contact as well. You advise these clients strategically, without losing sight of your company’s interest, acting as a liaison, marketing and sales manager all in one.
<!--stop--> An education programme or training course in account management can prepare you for this versatile and wide-ranging position. Before picking a course, here are some points you ought to consider;

1. Determine you learning goal
2. Course duration
3. The provider

Determine your learning goal

Being an account manager, you have to be an all-rounder. You are required to act as a liaison manager, sales manager as well as a marketing manager all in one, so you need to posses many different qualities. What exactly do you need to develop and improve? In other words, what is your learning goal? Tailor the course of choice to your needs.

A course in account management deals with all aspects of the job. You’ll focus on developing an account plan, influencing buying behaviour and improving commercial skills, to name a few examples.
Perhaps a course in one of these specific subjects would suit you better, like a course in negotiation, management, sales or effective communication. To prevent you from falling back into your routine, account managers can also benefit from a course in selling techniques, for instance. After the course, a sharp and keen you will get the most out of your clients once again.
Next to a course in account management, there are also courses on offer in key account management. These deal with specific organisational structures and the needs of long-term clients in an in-depth manner.   
Before you choose, think carefully about the kind of course you need and what you expect to learn. That way you can make a conscious choice. Review, with the help of a colleague, your job description and try to analyse your strengths and weaknesses.

Course duration

Do you aspire to be an account manager or did you just start out as one? Do you have several years of experience or in fact consider yourself a professional?
There are varying course durations. Introductory courses, suitable for those starting out on the job, are on offer, as well as master classes specifically intended for experienced account managers who want to refresh their knowledge. The course duration varies from a few days or weeks, to a programme of several months or one or several years. Check carefully what suits your wishes and goals.

The provider

To each learning period applies the notion that the more at ease you are, the more you can get out of yourself. So make sure you pick a provider that matches you and that you can connect with.

Immerse yourself in the provider by viewing the website, ordering and reading the brochure and if necessary giving them a call. Keep your learning goals in mind when doing this. A good provider will think along with you in determining what you will need to focus on and improve professionally. Can you relate to the providers’ ideology and/or mission? If the profile feels right, it will inspire you and give you new energy.
Whatever course you decide to do: obtain information beforehand, for instance in the shape of a brochure, so you can make a conscious choice and get the most out of the training and yourself.