Winter Foundation Course in Corporate Communication

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Logo Rotterdam School of Management, Erasmus University - Executive Education
Provider rating: starstarstarstarstar_half 9 Rotterdam School of Management, Erasmus University - Executive Education has an average rating of 9 (out of 14 reviews)

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Rotterdam School of Management, Erasmus University - Executive Education offers their products as a default in the following regions: Rotterdam

Description

Do you work in corporate communication or related fields? Our four-day Winter Course is an excellent opportunity to deepen and expand your knowledge of corporate communication. You will acquire an in-depth view of the latest developments, tools, and practical and academic insights into subjects such as organisational identity, corporate branding, strategic reputation management and strategic corporate communication.

Afterwards, you will be able to put into practice what you have learned and help your organisation optimise its communications based on academic insights and best practices.

The programme includes lectures, interactive sessions, workshops and case studies to provide an exciting…

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Do you work in corporate communication or related fields? Our four-day Winter Course is an excellent opportunity to deepen and expand your knowledge of corporate communication. You will acquire an in-depth view of the latest developments, tools, and practical and academic insights into subjects such as organisational identity, corporate branding, strategic reputation management and strategic corporate communication.

Afterwards, you will be able to put into practice what you have learned and help your organisation optimise its communications based on academic insights and best practices.

The programme includes lectures, interactive sessions, workshops and case studies to provide an exciting and balanced learning environment. 

Day 1: Strategic Corporate Communication

  • Strategic communication; how to play the game and create value for your organisation
  • Interactive session: how do you contribute to corporate success?
  • Management tools to define your role and set communication goals
  • Corporate communication in agile organisations: enhancing flexibility and supporting digital transformation.


Day 2: Corporate Branding

  • Introduction to brands and their symbolic power
  • Brand portfolio management; product brand vs corporate brand
  • Two case studies
  • Brand revitalisation, and how employees can change a brand
     

Day 3: Strategic Reputation Management

  • A systems approach to reputation management
  • Future trends; the evolving role of corporate relations in stewarding corporate reputations
  • Strategic analysis; from process to positioning 
  • Reputation management at Heineken
     

Day 4: Organisational Identity

  • Foundations of corporate communication; identity, image and reputation
  • Organisational identity; from analysis to specific messaging strategies
  • Two workshops on identity analysis and messaging strategies
  • Guest lecture on identity change
  • Wrap-up

Alumni from RSM and Erasmus University Rotterdam receive a 10% discount on selected programmes. Contact our programme advisor for more information.

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