Summer Course in Corporate Communication

Level
Total time
Location
At location, Online
Starting date and place
Logo Rotterdam School of Management, Erasmus University - Executive Education
Provider rating: starstarstarstarstar_half 9 Rotterdam School of Management, Erasmus University - Executive Education has an average rating of 9 (out of 19 reviews)

Tip: need more info about the programme, starting date or price? Request information for free!

Starting dates and places

placeRotterdam
20 Jun 2022 until 23 Jun 2022
check_circle Starting date guaranteed

Description

The four-day Summer Course is a must-attend course for professionals with an interest in corporate communication. You will be presented with the latest developments, insights, and best practices in corporate communication and business administration from our academic faculty and visiting business practitioners.

After the course, you will be able to put your new knowledge, ideas and insights into practice for the benefit of your organisation and your career. During this course you will explore:

Strategic Corporate Communication
Corporate Branding
Strategic Reputation Management
Organisational Identity

Testimonials
"I really enjoyed the Executive Summer Course in Corporate Communication thanks to…

Read the complete description

Frequently asked questions

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.

The four-day Summer Course is a must-attend course for professionals with an interest in corporate communication. You will be presented with the latest developments, insights, and best practices in corporate communication and business administration from our academic faculty and visiting business practitioners.

After the course, you will be able to put your new knowledge, ideas and insights into practice for the benefit of your organisation and your career. During this course you will explore:

Strategic Corporate Communication
Corporate Branding
Strategic Reputation Management
Organisational Identity

Testimonials
"I really enjoyed the Executive Summer Course in Corporate Communication thanks to the highly qualified professors and spokespersons of international organisations which operate in complex environments. It was also very inspiring to meet and collaborate with other communication professionals."
Laurens Ohlenroth - Communications Manager at Nederlandse Spoorwegen (NS)

"As a communications professional, one never stops learning because our field is in a constant state of flux. Academic theory and practical knowledge are closely intertwined in this course. It was very valuable for me to get in contact with other professionals and to learn from one another."
Karin Ooms – Business Partner Communication at KLM

Brief overview of the course programme

Day 1: 

  • Strategic communication: How to play the game and create value for your organisation
  • Interactive session
  • Management tools to define your role and set communication goals
  • Case study

Day 2: 

  • Introduction to brands and their symbolic power
  • Case study
  • Brand portfolio management: the product brand vs. the corporate brand
  • Case study
  • How to shape the strategy that drives your communication

Day 3: 

  • A systems approach to reputation (risk) management
  • Future trends: the evolving role of corporate relations in stewarding corporate reputations
  • Corporate Story

Day 4: 

  • Foundations in Reputation Management
  • Reputation management strategy
  • Workshops

Day 5: 

  • Organisational identity
  • Workshop: Analysing organisational identity
  • Guest lecture
  • Wrap-up

Alumni from RSM and Erasmus University Rotterdam receive a 10% discount on selected programmes. Contact our programme advisor for more information.

Stay up-to-date on new reviews

There are no reviews yet.

Share your review

Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate $1.- to Stichting Edukans.

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.

Download a free information brochure

Gender
(optional)
(optional)
(optional)
(optional)
(optional)
(optional)
(optional)
(optional)
We store your personal details, and share them with Rotterdam School of Management, Erasmus University - Executive Education, in order to help you along via email and potentially via phone. You can find more info in our privacy policy.