Finance for Communication Professionals

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Logo Rotterdam School of Management, Erasmus University - Executive Education
Provider rating: starstarstarstarstar_half 9.1 Rotterdam School of Management, Erasmus University - Executive Education has an average rating of 9.1 (out of 17 reviews)

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Starting dates and places

placeRotterdam
20 Apr 2022 until 25 Apr 2022
check_circle Starting date guaranteed

Description

Explore the fundamentals of financial reporting, financial statements, and financial value concepts. Having a good understanding about these finance topics will help you to be part of the business.

Corporate communication professionals are regularly challenged to communicate about controversial financial topics which can evoke anger, confusion or fear among stakeholder groups. Having a good understanding about the context in which these financial topics develop, will help you to be part of the business.

This three-day masterclass will make you a ‘financial literate’. This masterclass will cover the fundamentals of financial reporting, clarify the core components of financial statements, an…

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Didn't find what you were looking for? See also: Financial Reporting, Business Finance, M&A (Mergers & Acquisitions), Accounting, and Financial Management.

Explore the fundamentals of financial reporting, financial statements, and financial value concepts. Having a good understanding about these finance topics will help you to be part of the business.

Corporate communication professionals are regularly challenged to communicate about controversial financial topics which can evoke anger, confusion or fear among stakeholder groups. Having a good understanding about the context in which these financial topics develop, will help you to be part of the business.

This three-day masterclass will make you a ‘financial literate’. This masterclass will cover the fundamentals of financial reporting, clarify the core components of financial statements, and address the importance of financial value concepts. After the course, you will be able to add value by integrating corporate communications with stakeholders in finance departments and industries.

Learning objectives

In this three-day programme, you will:

  • define the scope and objectives of corporate communication in relation to financial information
  • identify relevant stakeholders and their goals and worries
  • define ‘crisis’ and ‘crisis management’, especially in a financial context
  • understand and interpret the financial statements of corporations, for example balance sheets, income statements and cash flow statements
  • calculate and interpret the most important financial ratios
  • learn and apply the concept of ‘time value of money’(TVM)
  • learn how to calculate and apply the net present value method (NPV) correctly, and understand the impact of the main input parameters
  • understand and calculate the appropriate discount rate to be used in an NPV calculation
  • apply the capital asset pricing model (CAPM)
  • be able to explain the basics of portfolio theory.

Brief overview of the course programme

Day 1: Monday, 22 June 2020

  • Introduction
  • Introduction to accounting: balance sheet, income statement and cash flow statement
  • Guest lecture
  • Stakeholders and financial information

Day 2: Thursday, 25 June 2020

  • Review of day 1
  • Why do shareholders panic when earning targets are not
    reached?
  • What do shareholders mean when they claim to worry about
    risk?
  • Case study

Day 3: Monday, 29 June 2020

  • Review of day 2
  • Deepdive topics for corporate communication professionals
  • Content based on pre-course assignments
  • Wrap-up session & explanation of the assignment

This masterclass is led by Florian Madertoner.

Note: the masterclass will take place again in 2021 or 2022. Depending on the situation related to Covid-19, it will be given offline on campus, or online via Zoom.

Alumni from RSM and Erasmus University Rotterdam receive a 10% discount on selected programmes. Contact our programme advisor for more information.

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