Growth Strategies Certificate

Become a Certified Digital Marketer
Become one of the most sought after, certified digital marketers. Learn at your own pace from leading digital marketing experts.
Digital Marketing with confidence.

The program offers:

• Receive a Digital Marketing certificate
• Bite-sized videos from expert trainers
• Knowledge assessment
• Access to cutting-edge tools
• Community support
• Downloadable templates, guides and case studies

Get certified
Become a globally recognised certified digital marketer, and accelerate your career progression by adopting the skills and techniques that deliver high impact results.

Become future-proof
Digital marketing is constantly evolving as markets change. By learning these skills and staying at the cutting edge, you’ll be able to navigate the future of marketing with ease.

Drive business results
Walk away with the latest tools, resources and strategies. Learn full-funnel marketing and drive higher conversion rates, more website traffic, more qualified leads and more ...

Who is this course for?

• Results-oriented marketers with 3+ years of experience
• Ambitious marketers who want to drive their company’s growth
• Those who’ve tested lots of marketing channels but struggle to grow

The curriculum:
Module 1
Digital Marketing FundamentalsStart with the basics. Understand the core principles of digital marketing, how it differs from traditional marketing, and how to make it work for your business.

• What is digital marketing?
• The Pirate Funnel
• What to expect from the course

Module 2
Getting to know the customerDefine your target audience, get to know them, and make a plan of action.

• Build marketing personas
• Understanding the customer journey 
• Jobs To Be Done framework

Module 3
Choosing Digital Marketing ChannelsDiscover the marketing channels digital marketers use and learn how to choose the right one for your campaigns. 

• Social Media Marketing
• Paid Ads
• Content Marketing
• Influencer Marketing
• Engineered Marketing
• Retargeting Ads
• Email Marketing

Module 4
Acquiring New CustomersDiscover the ways you can use digital marketing to convert your audience into customers.

• Landing Page Optimization
• LIFT Model
• Optimizing your website

Module 5
Designing Experiments
Apply the principles of experimentation to your digital marketing to maximise results.

• Fundamentals of experiment design
• Practical use case
• Next steps